With a major resignation approaching, companies must search for digital marketing agencies to fill the void in 2022

With a major resignation approaching, companies must search for digital marketing agencies to fill the void in 2022

Inside the Company vs. Digital Marketing Agency Marketing: Tack Media's Take

The Impact of the Great Resignation on Business: How Tack Media Changed the Game

“It is important that there is redundancy, and companies fear that they will lose revenue, momentum, or strategic direction if a team member is to leave, which could be critical to their day-to-day activities,” says Kevin Tash.

By the end of 2020, LinkedIn ranked the “Digital Marketing Specialist” as one of the most in-demand jobs of 2021. This is not surprising given that the migration led by the shutdown has prompted digital professionals to seek alternatives including remote work, flexible working hours, higher wages, and a balance Healthier work-life in the workplace. With a record 4.4 million Americans leaving their jobs in September 2021, the number of Americans leaving their jobs has now exceeded its pre-pandemic high for six consecutive months in a phenomenon that has become known as the “Great Resignation.” Recently on December 13, on video sharing APP Tik Tok, the hashtag #quitmyjob got 194.7 million views on the video sharing app, while #iquitmyjob got 41 million views. Forty percent of survey respondents said they quit due to fatigue. While this leaves larger societal questions in place, Tack Media, a digital marketing firm in Los Angeles, recommends organizations rethink the hiring process.

“There is a new hybrid approach to tapping into agencies that are not behaving like service providers, but instead are a true extension of the marketing team. More than 70% of CEOs believe a great resignation will affect their business over the next 12 months. It is important that there is redundancy. About the need for businesses to do business as usual in digital marketing.For organizations that rely heavily on daily team members, search engine marketing management and other digital specialists, it is critical that they have a backup of their roles; this has been the highest demand in the past couple of years. Companies worry that they will lose revenue, momentum or strategic direction if a team member leaves, which could be critical to their day-to-day activities, says Kevin Tash of Tack Media: “Organizations must also take into account that external agencies provide stability and redundancy. at a cost less than one full-time employee.”

Tack Media is also creating new ways to support, support and amplify many organizations large and small as the market redefines itself. “While many digital agencies focus either on a particular niche or on a few of their strengths, our strength lies in diversifying without losing quality,” Tash says. With notable specialties including; Google Ads, Search Engine Marketing Services, Shopify Management, and Social Media Marketing, it is important that there is minimal disruption to performance, reporting, analytics, and optimization. This is why Tack Media has a new hybrid approach that defines what it means to be an extension of the marketing team. This means companies can spend less time managing the delicate balance of having a marketing team and more time scaling their businesses.”

Tash adds that agencies also offer a wide range of expertise, skills, and responsiveness that leaders in organizations need in today’s world. “An agency can work with an in-house team or instead of a single team. Instead of an employee who may quit or need time off, you have access to several professionals who actually work as a cohesive team and offer diverse perspectives on your project.”

“Over the past five years, we’ve mastered the art of blending our teams with our clients’ teams. Many agencies focus either on a specific niche or on just a few of their skill sets while our strength lies in diversifying our skill sets and having truly integrated marketing,” says Paulina K, Senior Account Manager at Tack Media, “With customer service at the top of this list, and never a ‘that’s not my job’ attitude, Tack is truly changing the game throughout the US and Canada, with their team catering to 24/7 online availability and in different time zones, and extended response times. 5 minutes, their philosophy of no nickel and dime use, and their attitude of “a happy workplace is a creative place”.

“By working with an agency, you can cover more areas with a multi-faceted digital team for the cost of a high-level marketing person. Hiring and training an in-house digital marketing team is extremely expensive and challenging at the moment, and the average salary ranges between $94,956 and $130,934 per A marketing person, according to the salary site.Alternatively, you can work with an agency like Tack Media for a fraction of the cost.We will provide a quality team that delivers superior results at a much lower cost than building your own in-house team.This also eliminates the need to worry about a lengthy hiring process which from potentially unsuccessful ones, including retention, training, and downtime,” adds Elena Smith, Brand Manager at Tack Media.

“These core workplace issues that seem to be the core of this mass exodus can always be improved with all organizations and a team-focused perspective can be refreshing and productive,” says Tash. Tack has been creating their own ideas for over 5 years now, called the iamTack Promise which consists of these enterprise philosophies:

  • Good Communication: Not a single person in the marketing team is an island. In order to get results, good communication is crucial; Everyone needs to learn from each other and work together to achieve the set goals.
  • Clear and concise roles, tasks and objectives: In order to avoid overlap, everyone understands their role within the marketing team (internally and externally), what kind of work flows are involved in making operations effective, what their tasks are (including what and what they are not), and knows what are the goals.
  • Respect: It goes without saying that respect is the foundation of productivity. Toxic environments will not provide the best quality of work. Respect is vital to making everyone feel welcome and appreciated.
  • Organizational Empathy: For the team as a whole to function properly, it is important to understand that there is a person behind the role. Empathy helps clear the air, allows people to understand other people’s points of view.

Tack Media has a wide range of capabilities, supporting mid-sized businesses and start-ups. To learn more about Tack Media, visit Tackmedia.com.

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