6 Reasons Infographics Can Help Your Content Strategy |  Community Newspapers Herald

6 Reasons Infographics Can Help Your Content Strategy | Community Newspapers Herald

(NewsUSA)

– It wasn’t long ago that infographics were an “it” tool for PR and marketing – until they weren’t.

To understand why infographics should remain a viable campaign strategy for customers, we need to understand the history behind it.

In 2012 everyone was producing infographics – usually of low quality design, although as agencies became more aware of how effective these are as sales for marketing a client’s product more high design infographics began to emerge. In fact, according to an experienced UK-based SEO and content provider, he said he was creating 200-300 infographics per year in 2014.

In 2016, the industry was flooded, and journalists began turning down offers that had, so far, incorporated time-tested marketing strategies.

Fast-forward four years, and there’s still an argument for keeping infographics as a viable marketing tool in the constancy of the resources you offer clients. this is the reason:

  • They have a visual appeal. Not surprisingly, information presented visually is more appealing to the eye than a mountain of text, which means that a graphically told story will usually pique the reader’s interest before any information is processed.
  • It is easy to understand. The brain is wired in such a way that optics can process much faster than language. In fact, according to studies, people can follow visual instructions over 323 percent better than written instructions.
  • They are easily remembered. If you’re trying to impress a potential customer, know this: According to studies, people can only remember about 10 percent of written content after three days of reading it versus 65 percent of information presented in visual form.
  • It is shareable. Infographics can break potentially complex information into small, accustomed pieces in a visually appealing form that has the ability to retrieve them. This way, people are more likely to share infographic content.
  • They can help increase sales. Go back to the bullet point on retrieval because it’s worth repeating: the human brain is better at retaining images than text. This means that if you have a complex product or service (think of an IT company like Oracle), it makes sense that the processes and benefits of using the company’s product might be better represented visually in an infographic, rather than a block of text. This, in turn, will help you stand out from your competition.
  • They are not significantly upgraded today. There’s no better time than today to start using a tool that’s been on the shelf, for many at worst, and on the back burner at best. Think of it this way: If your competitors aren’t using this sales tool, why not? As long as you use a visually appealing format to tell your customer’s story or present a product or service, it’s still a great way to not only grab attention, but also to remind you of potential customers.

The bottom line is that infographics continue to be a powerful tool when used correctly and can add impressive benefits as part of a broader content marketing strategy.

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