The first week until 2022, everyone is ready to occupy the new year. Let’s see how organizations use the Voice of the Customer (VoC) and also consider the challenges that marketers face in becoming customer centric. In the meantime, we’re delving deeper into understanding how Microsoft is working to gain more benefits from Dynamic 365 Voice.
Quick, catch me:
- A look at how organizations use the voice of the customer Phil Brett | Jan 3 Companies are adopting Voice of the Customer (VoC) software in a number of ways, evolving from basic survey and customer feedback software to more complete software.
- Best Business and Technology Books of 2021 Alex Kantrowitz | Jan. 3 A great benefit of presenting his podcast on Big Technology, according to author Alex Kantrowitz, is that it pays him to read books—lots of them—so he can do smart book interviews. He read so many excellent technology and business books that he decided to present awards for the best of the year 2021. There are many deserving nominees, but these are the ones that caught his attention.
- Challenges faced by customer-centric marketers Brian Carlson | Jan 4 There is much debate about customer focus and what an organization should do to shift its position to one that genuinely focuses on customer requirements rather than product needs. This has grown in importance as customers have become more technologically aware and have higher expectations from businesses since the outbreak of the COVID-19 pandemic.
- Microsoft looks to get more benefits from Dynamics 365 Voice Phil Britt | January 5. As companies seek to maximize the value of their Voice of the Customer initiatives, Microsoft plans a slew of improvements to Dynamics 365 Customer and hopes to enable customers to take advantage of the service more than they already have.
- 7 Exciting Questions About Email Unsubscribing Chad S. White | Jan 5 Brands are working hard to grow their email marketing lists, so it’s understandable that they want to keep the number of opt-outs to a minimum. However, some marketers use incorrect methods due to the constant misunderstanding regarding opting out. Efforts by some brands to limit opt-outs are further disrupting their listings, detrimental to deliverability, or both.
- Why companies won’t be giving up collaboration platforms anytime soon David Roe | January 5 In the world of IT, it’s hard to get to the end of any year without being bombarded with predictions about what will happen next year. Unfortunately, most people forgot about such predictions by the end of January. This year is no exception, except for collaboration strategies.
- Augmented Reality, Experimentation, E-Commerce & Your Customer Base Nathan Eddy | Jan 6 Compared to the two-dimensional flat grids of product images that have characterized online shopping over the past two decades, augmented reality (AR) and virtual reality (VR) technology has the potential to provide consumers with an immersive online shopping experience.
- Understanding the relationship between social media and the great customer experience Scott Clark | Jan 3 Many consumers choose social media as a channel because it allows them to express themselves freely, conduct informal research about a company’s products and services, and even connect with and lead the company. Social media allows businesses to discover how consumers genuinely feel about their products and services, communicate with them more directly, and even learn how customers feel about their competitors.
- An enterprise-wide approach to developing no-code Jed Cawthorne | Jan 6, 2022, the low symbol — a trend for a symbol that has gained traction in recent years — showed no signs of slowing down. In terms of speed and efficiency, companies realize the benefits of engaging business experts (also known as citizen developers) to solve challenges for their own units rather than professional software developers. However, there are certain drawbacks to this technique; Practically all of them are related to governance.