Disney is hiring social media experts to grow their TikTok

Disney is hiring social media experts to grow their TikTok

If your New Year’s resolution is to create a vlog about castles, quirky characters, and the Dole Whip, Walt Disney Parks and Resorts US, Inc. You have it covered.

The company announced Monday that it has hired two social media content coordinators to “expand the social media presence of DPEP (Disney Parks, Experiences and Products)” — especially on TikTok. Selected applicants will work at Walt Disney World in Orlando, Florida, and Disneyland in Anaheim, California, respectively.

The job description calls for social media experts with experience in digital marketing, video editing, and “affinity with the Disney brand including a passion for being in the Disney parks” – but the biggest requirement for this role is that the new curators be savvy on platform trends.

This experience and intuition is necessary to support the widely popular Disney Parks accounts. Between TikTok, Instagram and TwitterIts audience consists of about 8 million users. Disney Parks uses TikTok, the platform with over 4.1 million followers, to share hidden details, exclusive guest experiences, and team member perspectives from within the parks.

“The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and engagement through visual storytelling and compelling content,” the job posting states.

It also states that applicants must be proactive, solution-oriented, and time-management professionals.

Working at Disney parks also has its perks — employees receive exclusive discounts, affordable childcare, and 100% of college tuition at select schools, according to its website.

But in terms of the pandemic, Disney hasn’t felt like the most magical place to work for many. Tens of thousands of workers were laid off – 32,000 in the first half of fiscal 2021. The majority were employed in the company’s gardens and experiences and products division.

“It was very difficult to pay the bills and put food on the table,” Laura Cave Brownstone, a former Walt Disney World valet, told The Guardian amid the August 2020 layoffs. It started with a few hundred people, and now the number of lines has crossed thousands.”

However, last June, Walt Disney World began offering signature bonuses of $1,000 to new home keepers and select kitchen staff, according to Bloomberg. Around that time, the Orlando theme park also reintroduced its paid summer internship program.

Given Omicron’s Covid-19 rush, now might not be the best time to work in high-traffic theme parks. All Disney cruise ships are currently being monitored for the recent outbreak by the CDC, and Hong Kong Disneyland will be closed until January 20 to mitigate the spread of the virus.

However, US parks remain open and require guests to wear masks while indoors.

Content moderators will have to follow Disney’s safety compliance requirements as well. Salaried and non-union employees in both parks should be vaccinated.

If you have knowledge of KPIs and a passion for princesses, this role could be the job of your dreams. Apply through the Disney recruitment site and complete the application to be considered for the position.

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