The use of e-commerce websites has never been more in demand. People these days are basically introverts. We don’t usually like to get out of the house if we can avoid it. As people become more accustomed to their lives spent indoors rather than the outdoors, reaching the customer base can be challenging when it comes to real life.
There is only one obvious solution, take your business online! Easier said than done, but the results are incredibly productive and can help your business expand significantly. You will have to use specific techniques to grow your business in the e-commerce world, which we all know as search engine optimization (SEO).
SEO stands for Search Engine Optimization; If you are new to the e-commerce market, you may not know much about how best to get your product on the market. Fortunately, we got you covered; Let’s go through all the ways you can spread your e-commerce site far and wide and reach new ears.
Here are some tips I can give you:
1. Optimize loading time
When creating a web page for your product, you should make it as attractive as possible to keep your potential customers interested. Apart from a good user interface, the thing that keeps your traffic flowing is the loading time. In this afternoon, we are all impatient; We want things to load quickly, and we don’t want to be left waiting for a page to load for more than a few seconds.
Most e-commerce sites lose customers due to severe load times. Leaving a customer on hold can frustrate them and push them away, so a shorter loading time is better. There are a few ways you can improve your page load time:
- You should use a powerful web hosting to host your online store. Some hosting providers like Cloudways offer solutions that are optimized for e-commerce websites and can greatly improve your website load time.
- Use the latest types of image formats like WebP and compress your images.
- Use only reputable themes, plugins, and tools on your online store.
- Reduce the cookie size on your web page. The more data stored on cookies, the more time it takes to load a page.
- Compress and minify your website files.
- Use a CDN.
2. Switch to HTTPS
According to studies, more than 49% of websites have insufficient security. If you are one of those, I highly recommend you switch to HTTPS instead of HTTP. These days HTTPS is such a Google ranking factor for ranking on Google and e-commerce sites that having an SSL certificate becomes more and more important.
HTTPS makes the connection secure between servers and browsers. You can easily make your website HTTPS by installing an SSL certificate. You should ask your web hosting provider’s company if they offer a free SSL certificate. But in order to better protect your store, you can buy an SSL certificate for your online store.
3. Improving food intake
To achieve SEO success, you need to optimize your EAT website. EAT stands for Expertise, Authority and Trustworthiness. Google uses various algorithms to understand (assess) the expertise, trustworthiness, and authority of a website before ranking on Google.
And it becomes even more important for e-commerce companies to work on improving dining on their websites. Therefore, you should make efforts to get mentions/links from high-ranking informational publications, and to get links from high-ranking related sites. Provides details about your company, offices, founders, real customer experiences and testimonials.
4. Site engineering
Your website is driven solely by its external appearance. Your site should be easy to use, simple and straightforward. Creating an eye-catching and user-friendly website can do wonders for your website’s popularity.
To keep your website relevant, pay close attention to the user experience. The easiest thing is to use it, reduce the time your customers take to find their way around the site. Important pages should be added in the navigation menu so that users can easily find and visit these pages. A well-planned website structure helps you improve the customer experience for your visitors and also helps you with SEO.
Internal linking means adding (linking) the pages of your website to each other. In simple words, these are backlinks from your website.
Internal linking helps you engage your users, improve your bounce rate, and helps you improve search engines. You should link your product pages from your blog pages and important pages from the title, footer or sidebar to improve their Google rankings. A well-planned linking campaign can boost your website’s rankings instantly.
6. Optimize product pages
You can increase your sales and revenue if you successfully rank your product pages on Google with the right keywords. Keyword research is the first step in product page optimization. That’s why you should target the right keywords for your product pages. Focus on keyword relevance rather than search volume. You can get insights from your PPC data to choose the right keywords for your product pages.
Once you find the right keywords, improve your product page descriptions. Meta descriptions and title tags. Use the product outline on product pages so Google can easily find details about your products.
7. Bookmarks and backlinks
Backlinks are still one of the most important ranking factors to rank on Google. But now Google is smarter than before and can easily distinguish between good and bad links.
That is why you should focus on getting high quality links from relevant sites which will be difficult for your competitors to get. You need to use original methods like broken link building, outreach and digital PR to get links to your website.
8. Use schema characterization
Using a markup scheme is one of the most effective ways to improve your SEO. Schema markup uses semantic language to help search engines understand what your website is about.
It is a code used to make search engines understand what your website is offering to your customer base. Schema markup can help search engines rank your website better according to keywords. Using search engine language can help you more efficiently.
Optimizing your e-commerce store for Google is very important to get targeted traffic to your e-store. And all of the above tips and strategies will help you rank your e-commerce store higher on Google. Use original technologies, improve your EAT website and focus on providing a better user experience for your users. You will definitely get higher rankings for your e-commerce site.