SANTA MONICA, Jan 4, 2022 (GLOBE NEWSWIRE) — The holidays are here, and Americans are spending again. According to the National Retail Federation, spending is at an all-time high for this year, with consumers expected to spend an average of $1,000 on holiday gifts, decorations and food for themselves and loved ones.
While Black Friday was once considered the traditional start of the holiday shopping season, customers didn’t wait for those big discounts this year. Across the country, shoppers are filling their digital carts to spread some holiday cheer.
Seasonally adjusted sales rose 1.7% in October, and that early increase in spending prompted retailers to anticipate a strong holiday shopping season. But the biggest gains are happening in e-commerce, with 85% of shoppers saying they plan to buy most or all of their gifts online this year. Digital retail sales are expected to increase by up to 15% compared to last year – to an estimated $226 billion in total online sales. These early Q4 numbers are a promising indication that we will see a significant increase in affiliate earnings this year.
These forecasts are consistent with Advertise Purple’s forecast outlined in the latest white paper – showing a massive year-over-year increase in affiliate sales in 2020, generating nearly $150 million for clients.
According to national banking data, Americans have generated more than $2 trillion in excess savings throughout the pandemic. These savings combined with a growing job market and rising salaries have led to a nationwide shopping spree, with the strongest demand for larger items, including electronics and even vehicles.
Even when stores began reopening in 2021, many consumers are choosing to shop online rather than visiting traditional retailers. According to recent data, 263 million Americans, or nearly 80% of the population, trade online, and this number is expected to rise by 30 million by 2025.
While this means that online retailers have a greater chance of reaching a much wider audience, with so many people online, it can be easy to get lost in the mix. As shoppers return to spending, businesses have the opportunity to take advantage of this opportunity. Sustainable and continuous growth requires accurate and targeted marketing campaigns to reach customers in their regions.
Leveraging decades of knowledge and experience through an award-winning team, Advertise Purple acts as a partner to help grow businesses with compliant high conversions. Advertise Purple can help push any brand to the next level. To read more about the expected increase in holiday sales, visit the Advertise Purple blog.
About Advertise Purple
Advertise Purple is the nation’s #1 affiliate management agency with a team of award-winning account managers, data scientists, and media buyers. Advertise with Purple Brands partners with good publishers to ensure unique conversions, while avoiding scenarios of brand poaching or duplicate conversions. Advertise Purple is a certified partner and long-term partner for Tier 1 affiliate networks – providing each client with an internal network representative with a lead voice in negotiating, amending and reviewing any commitments that affect the bottom line. From the start, Advertise Purple has used a unique performance-based fee structure that requires being highly selective with each brand partner. To get started, visit adsepurple.com