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RIYADH: One of the goals of the three-week Saudi Design Festival, which kicks off in the Jax district of Diriyah on Sunday, is to share design resources to encourage local designers.

The festival, which will be presented by the Architecture and Design Committee, will be a hub for creative dialogue, bringing the design communities together to share their ideas.
The driving force behind the festival is Adhlal, a platform created to provide future generations with the design tools needed to build the future of the Kingdom.
Azlal, which means mentors or sponsors in the field of research in Arabic, conducts in-depth discussions and workshop labs on design thinking during the first two weeks of the festival. I’ve published white papers analyzing the local design community for emerging designers to leverage in their growth.

Princess Nourah Al-Faisal

“For me it is all about helping this young generation. We are not doing this for us but it is very exciting to think that my nieces will grow up in a completely different world than the one I grew up in,” Princess Noura Al-Faisal, founder of Azlal, told Arab News.

The main goal is to get academics, industry, government and the entire design community to participate in this connection that will help this new generation emerge.

Princess Nourah Al-Faisal

“Within the design community, my target is young people, undergraduates, graduate students and absolutely startups. I want them to be able to come in and understand that we’re trying to give them the tools they need to succeed.”

“We really drive an understanding of design thinking from a young age and the necessity of it to navigate the rapidly changing world, as it happens, whether you’re part of the design industry or not.”
Princess Noura aims to promote design thinking applied in every form of life and encourage designers to think locally in their search for resources.
“The main goal is to persuade academia, industry, government, and the entire design community to engage in this connection that will help this new generation emerge.”
In the next three weeks, she said, he will outline a strategy that ties these four areas together.
She wants to strengthen the dialogue between academia and industry to ensure students graduate and work in the required fields – “pull and understand what design research is and how to really make sure that we’re using it correctly and that there is a dialogue between industry and academia”.
Princess Noura said the next step in empowering designers in Saudi Arabia is to export Saudi design and Saudi design technology globally. For this step to be taken, future generations must be provided with information and research to succeed.
“We don’t teach people how to design – we tell you how to create a thriving ecosystem, we tell you where the opportunities are,” she said.
Azlal compiled a report on his industrial research and compiled opportunities and focus for emerging designers to use, information that will be shared during discussions at the festival.
“We went to university students, startups, freelancers, retirees, and award-winning designers in the fields of architectural design, jewelry design, fashion design, and graphic design,” she said.
“We really wanted to understand the difficulties they faced as an outstanding student and designer,” said Princess Noura.
She said that Saudi Arabia is progressing rapidly and the design community must come together to share their knowledge, experience and resources with future generations of designers.
“Our goal is to speed up. If we come together right in the right way, and supportive as an ecosystem, we are really moving fast, just imagine what we can achieve,” she said.


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