Who was the NASCAR sponsor that drove the most TV ads for Cup races in 2021?

Who was the NASCAR sponsor that drove the most TV ads for Cup races in 2021?

In 2021, NASCAR had a successful season in terms of viewership and pure racing action. Last season was undoubtedly a defining one, coming right after the pandemic that hit the 2020 season, which was an achievement in itself.

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Building and building toward a promising future is what NASCAR did in the final season.

And according to NASCAR journalist Adam Stern, the same is reflected in the sponsorship numbers, too. In the Trophy Series, the following companies were the highest-earning companies in terms of spending on national television advertising-

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  1. GEICO – $7.1 million
  2. Toyota – $4.4 million
  3. Ram Trucks – $4.2 Million
  4. T-Mobile – $3.6 million
  5. USAA – $3.3 million
  6. Busch Beer – $3.0 million
  7. Progressive – $3.0 million
  8. Verizon – $2.9 million
  9. Ford: $2.9 million
  10. Coca-Cola Zero Sugar – $2.7 million
  11. Liberty Mutual – $1.8 million
  12. Goodyear – $1.8 million
  13. IBM Cloud – $1.7 million
  14. AmeriSave Mortgage – $1.5 Million
  15. Wendy’s – $1.5 million
  16. Subway – $1.5 million
  17. Carfax – $1.4 million
  18. Chevrolet – $1.4 million
  19. WeatherTech – $1.4 million
  20. Amazon – $1.3 million

NASCAR’s Latest Development Sponsor

Recently, two sponsors made headlines at NASCAR, for very different reasons.

One of them is Mars/M&M’s, who have announced that they will end their long and iconic partnership with Joe Gibbs Racing and Kyle Busch after 2022.

“One of the great things I love about NASCAR is the opportunity to build meaningful relationships,” Joe Gibbs said.

Mars was a perfect example of this. We’ve lived a lot together over the past 15 years, including two Cup Series championships while developing friendships.”

Another controversial sponsor. It is the cryptocurrency LGBCoin that was recently announced as Brandon Brown’s primary sponsor. Brown and his team reportedly “rushed” to get the association’s approval before revealing the sponsor.

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This in itself is part of a mandatory process but what makes it interesting is the nature and name of the care.

NEWTON, Iowa – JUNE 16: Brandon Brown, driver of the #86 Vero True Social Chevrolet, qualifies for the NASCAR Xfinity CircuitCity.com 250 Series presented by Tamron at Iowa Speedway on June 16, 2019 in Newton, Iowa. (Photo by Matt Sullivan/Getty Images)

With the 2022 season approaching, there will be more activity when it comes to sponsorships. After all, one of the main goals next season is to boost sponsorship with the next generation car.

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So let’s see what the future holds for sponsors in NASCAR.

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