5 Content Marketing Ideas for February 2022

5 Content Marketing Ideas for February 2022

In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and useful information.

Content marketing is the process of creating, publishing and distributing content such as articles, podcasts or videos to attract, engage and retain customers. Content marketing is the cornerstone of SEO and inbound marketing.

Here are five content marketing ideas any business can use in February 2022.

1. National Freedom Day, February 1

Abraham Lincoln's photo

Abraham Lincoln, the sixteenth president of the United States, signed a joint resolution of Congress abolition of slavery on February 1, 1865.

National Freedom Day is an American holiday commemorating President Abraham Lincoln’s signature of a joint resolution to abolish slavery in the United States. This resolution was later ratified and became the Thirteenth Amendment to the United States Constitution. President Harry Truman established National Freedom Day to commemorate the signing.

National Freedom Day should promote harmony, goodwill and equal opportunity for all. This makes it a good day to celebrate content.

Articles, videos, and podcasts prepared for National Freedom Day can:

  • focus on history,
  • Black History Month kicks off,
  • profile important contributors,
  • list of important freedoms,
  • Celebrate new opportunities.

2. Bob Marley’s birthday, February 6

Picture of Bob Marley singing

Bob Marley performed live in concert on July 6, 1980. Photo: Eddie Malin.

Robert (Bob) Nesta Marley was born on February 6, 1945. Marley helped establish reggae as a musical style in the 1960s and 1970s. He also served as a major representative of Rastafari and a supporter of the legalization of marijuana.

Companies associated with the music or cannabis industry – and companies looking to celebrate Black History Month – may want to create a profile for Marley.

Articles about Marley can include discussions of his influence on music, religion, culture, and politics.

For inspiration, here are some articles related to Marley.

3. American Heart Month

For the US Centers for Disease Control and other health organizations, February is American Heart Month, a good time to think about cardiovascular health.

For the e-commerce content marketer, American Heart Month is an opportunity to encourage customers and prospects to be healthier while also promoting products where appropriate.

Pictures of strawberries, raspberries and blackberries in a bowl in the shape of a heart

February is a good time to focus on heart health. Jimmy Street’s photo.

For example, last year the US Surgeon General used American Heart Month to focus on hypertension (high blood pressure). The goal was:

  • Raising awareness of the risks associated with high blood pressure,
  • Make sure the places where people live, learn and work are equipped to help fight high blood pressure
  • Improving patient care related to hypertension.

Companies can use this topic in articles. Here are some potential titles for several types of online businesses.

  • Kitchen Supply Store: “10 Heart-Healthy Recipes to Lower Blood Pressure,”
  • Online Shoe Store: “5 Ways to Walk or Run to Improve Heart Health,”
  • Office Supplies Retailer: “How Standing Desks Fight High Blood Pressure,”
  • Supplement Vendor: “14 Supplements To Lower Blood Pressure,”
  • Power Tool Retailer: “5 Small Changes to Lower Work Fatigue and Blood Pressure.”

4. February events calendar

Picture of a reading card

Simple monthly events calendar can be useful content. Photo: Madeline Ragsdahl.

February may only have 28 days in 2022, but it is filled with holidays and events. Content marketers can publish industry-specific or customer-focused event calendars.

An industry calendar can include trade fairs, conferences, and important meetings. For example, a store that sells electrical and plumbing supplies to contractors might feature events, such as:

  • National Association of Electrical Manufacturers’ Representatives. 3-5 February 2022.
  • National Electrical Contractors Association “How to Work with OSHA” Workshop on February 3, 2022.
  • Presentation of the National Association of Home Builders, February 8-10, 2022.
  • National Electricity Distributors Association Conference, February 22-24, 2022.

A customer’s calendar may include multiple events across multiple topics. For example, an online retailer that sells products to new moms can create an event calendar targeting that demographic. It can contain:

  • Creative Romance Month
  • National Day of Women and Girls in Sports,
  • International Women’s Day and Girl’s Day Flag Day,
  • St. Valentine’s day,
  • International Day of Social Justice.

Content marketers can briefly describe each event and resource to learn more.

5. Publish a glossary

Every business and industry has its own set of terms that may not always be familiar to customers. In February 2022, publish a glossary outlining each potentially unfamiliar word or phrase.

Picture of a pair of leather dress shoes

The glossary is useful for readers and powerful for search engine optimization. Photo: Zach Wolff.

An online shoe store may publish a glossary of shoe industry terms, as in:

  • Aglet (aiglet): A thin sleeve, usually made of plastic or metal, wrapped around the end of a shoelace to make the shoe easier to put on and more durable.
  • Tongue: A wide, foldable tongue attached to the uppers on three sides to make the boot or shoe waterproof or waterproof.
  • Welding: A material that is sewn to the edge of the upper part of the shoe and fixed to the sole.
  • Goodyear welt: insert sewn through the midsole and outsole to better secure the sole in the upper and allow for complete sole replacement.

The glossary can also relate to specific products, and the descriptions of these products, in turn, can refer to the above terms.

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