Bloom appoints Shreyas Ashar as Head of Digital Marketing

Bloom appoints Shreyas Ashar as Head of Digital Marketing

Achar has over 12 years of experience building and growing marketing teams at companies like Razorpay and CleverTap.

Plum, an employee health insurance platform, has announced the appointment of Shreyas Ashar as Head of Digital Marketing. Achar has over 12 years of experience building and growing marketing teams at companies like Razorpay and CleverTap. In his new role, he will oversee the entire marketing strategy, branding campaigns, positioning and optimization across channels; From acquisition to participation and retention.

Furthermore, the company has also appointed Akshay Gulesha as Head of Partnerships, Avinash Nagla as Head of Corporate Marketing, and Vinod Chandramoli as Vice President of Sales among other appointments. Golechha joins with a background in private equity investing. Prior to that, he worked for Temasek Corporation in Singapore where he focused on investing in leading insurance and consumer companies in India. Meanwhile, Naglaa will be responsible for developing Bloom’s demand generation strategy. Prior to Bloom, he headed Marketing for EMEA at HighRadius and also expanded the global account based marketing function. Chandramouli will be responsible for implementing Plum’s growth strategy. He headed the ASEAN business at Freshworks and helped establish its operations in the Asia region.

“The diverse group of leaders, with extensive experience in their fields, will enhance Bloom’s leadership as it accelerates the adoption of group health insurance in India; making it more accessible to corporations, start-ups and SMEs alike. The leadership team will integrate their broad expertise alike,” the company said in an official statement. To innovate and challenge the status quo of the insurance sector.

Together, we will accelerate the adoption of health insurance across businesses; Big or small alike, said Abhishek Poddar, Co-Founder and CEO of Plum. “The depth of experience and insight they bring will help revitalize our organization and maintain growth momentum as we expand our presence among businesses and startups across the country,” he added.

“I look forward to working with our new leadership team to realize our shared vision of providing health insurance to as many people as possible in India,” said Saurabh Arora, Co-Founder, Chief Technology Officer and Head of Wellness, Saurabh Arora.

Also Read: Teachmint Launches New Brand Campaign #TeachmintApnaoSimplyPadhao

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