Cart.com acquires FB Flurry |  MarTech Cube

Cart.com acquires FB Flurry | MarTech Cube

Cart.com, the first comprehensive e-commerce services and software provider, today announced the acquisition of FB Fluorescent, a technology-driven executive and customer service operator for leading DTC brands. The move supports Cart.com’s world-class marketing services, rapidly growing fulfillment, customer service, and operational capabilities as part of the company’s ongoing drive to deliver true end-to-end e-commerce enablement at scale for high growth and multi-channel branding.

Started in 2018 by Founder and CEO Jeff ZiskeFB Flurry distributes more than 35 million product units annually from four wholly owned fulfillment centers in TexasAnd Utah, And New Jersey. The company was recently named Top 3PL 2022 Powered by Multichannel Merchant, specializes in using advanced technologies to support high SKU customers with over 50,000 product listings, and handle shipments valued at more than 500 million dollars Annually for Top DTC Brands. FB Flurry also provides 24/7 complete customer care services from its 200 seat service center, with intelligent routing and full-spectrum phone, chat, email and social media capabilities for brands.

Drawing on its deep expertise in both e-commerce and software, FB Flurry streamlines operations, captures new efficiencies, and provides cost-effective services to its clients. The company’s API-first order management system ensures rapid onboarding of new customers, enables innovative shipping and returns options, and provides real-time analytics and actionable insights. The company also uses a proprietary warehouse management system that combines human insights with advanced automation to deliver unparalleled performance across flexible, high-volume distribution centers.

Cart.com will integrate FB Flurry capabilities into its rapidly expanding network of logistics, customer service, and operational support centers, including eight new fulfillment centers that opened in 2021. The deal doubles Cart.com’s fulfillment area to more than 2 million square feet Next-day delivery options are allowed for the vast majority of US consumers. The company’s advanced technologies and data-driven operational support will complement Cart.com’s unified e-commerce platform, analytics and marketing services capabilities that give brands a fully integrated way to expand their businesses, understand their customers, and drive rapid growth. With the addition of FB Flurry, the integrated Cart e-commerce platform has handled more than 3 billion dollars in Gross Merchandise Value (GMV) for the past 12 months.

Flurry’s 400+ employees will join the Cart.com team and the company’s existing customers will continue to receive the same business and technical operational support they are accustomed to. FB Flurry customers will also get access to Cart.com’s comprehensive suite of e-commerce software and services as a service.

“Supporting today’s top e-commerce brands requires a comprehensive operational support system that spans the entire customer journey. FB Flurry understands this, and they have built an amazing, high-volume support network that spans across fulfillment, customer support, strategic planning, and more.” Umair TariqCEO and co-founder of Cart.com. “Their customer-centric approach and technological advances in end-to-end channel support perfectly complement Cart.com’s robust suite of end-to-end e-commerce tools and services. We are delighted to welcome Jeff and the rest of the Flurry family to our cart.”

“At Flurry, we enable e-commerce success not just through technology and industry expertise, but by putting our customers first, treating every business we work with like a true partner,” Zisek said. “What excited me most about Cart.com is that Omeir and the leadership team fully share our customer-centric vision. They channel this passion to create a leading end-to-end solution for today’s online sellers. We are thrilled to join this mission, and to scale FB Flurry to meet the brands needs of Cart.com. DTC nationwide.

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