DallasAnd January 10 2022 /PRNewswire/ – FOHBOH, the world’s first digital community of restaurant operators and executives, announces its acquisition of 214EATS, DallasA full service digital marketing agency for restaurants. This timely consortium positions FOHBOH (industrial slang for “Front of House, Back of House”) as the premiere intelligence and operations-based digital marketing consultancy for the beleaguered hospitality industry.
FOHBOH to help the hard-hit restaurant industry by launching digital marketing and consulting platform ResTech.
“The proliferation of the restaurant technology space has flooded restaurant operators with constantly emerging ResTech systems and new sources of data,” he says. Michael L. Atkinson, an industry insider and the original founder of FOHBOH. “Operators are expected to abandon their old systems and adopt new technologies that may not be in their best interest in the long run. FOHBOH helps operators navigate the appropriate on-demand technology stack, which in turn harvests the essential, actionable pieces of data that will guide them to better decisions” .
By offering consultancy-based services, driven by historical restaurant data, FOHBOH offers a unique model that blends “front-end” marketing analytics with “from-home” operational insights.
“Our restaurant customers have been forced to pivot and question everything from profit centers, hiring, purchasing, and customer behavior,” he says. Terence GordonFOHBOH President and Founder of 214EATS. “This combination, combined with our unique suite of technology, allows us to provide answers with data and guidance Complete The services they rely on us for.”
Datassential estimates that 80 percent of restaurants use outdated outdated solutions. Yelp expects to add 76,800 restaurants annually (even with COVID) with an addressable market of nearly 800,000 locations – many of which are looking to modernize their marketing and technology. FOBOH Chilis clients include, golden corral, and Cheesecake Factory while also tossing out emerging brands like Torchy’s Tacos, Front Burner Concepts, United Franchise Group and more.
“The restaurant industry is creative and fun,” Gordon says. “We want operators to focus on what makes them great, while helping them navigate new technologies and make decisions based on data trends, not guesswork.”
FOHBOH helps forward-thinking restaurant organizations take action by integrating marketing insights with operational data to take them to the next level. For more information visit FOHBOH.com.
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