Content marketing agency Green Park Content (GPC) has launched the first English-language content center for health and wellness in Malaysia, to establish a strong online presence for its healthcare clients. The center titled “All Things Health” was launched in response to the interest in holistic health and well-being in Malaysia.
All Things Health provides access to articles written by health editors, clinicians, and health experts and covers key health and wellness categories such as nutrition, mental health, balance, and parenting. The Content Center was built by GPC to help brands drive organic traffic and stay on top of the ever-changing SEO and digital landscape. Based on the holistic concept of ‘Natural Wellness for All’, the All Things Health content center now addresses the growing demand of Malaysians for health and wellness information – with more than five million category searches of health and wellness topics in the country each month.
Meanwhile, GPC, a Singapore-based company with a proven track record in health and wellness, aims to modernize and popularize traditional healing by making healthcare solutions and resources widely accessible and ready to empower consumers today. interactive marketing She contacted GPC for additional information on her healthcare client.
Fei Hussain, Head of Creative and Global Branding at GPC, said the agency is proud to produce this innovative, pioneering and purposeful content center. “The Natural Wellness-Based Content Center aims to fulfill our clients’ goal of engaging a younger, broader, and modern audience. All Things Health works to expand holistic natural practices, providing research-backed content to help health seekers and their families optimum health at all stages of life.”
Martin Nines, GPC APAC’s chief operating officer, said the agency is pleased that the center has gained traction and has had an impact in the market since its launch in late August last year. “We’ve built a strong foundation for the All Things Health Content Hub, using the perfect synergy of a headless content management system and a world-class SEO strategy to showcase some truly amazing pieces of content that engage and empower our audience,” he added. After the positive reception of All Things Health in Malaysia and the US, the GPC client now plans to expand the content center to other markets in the future.
GPC currently has five central offices in Singapore, Jakarta, London, Sao Paulo and New York; He specializes in SEO, technology, content, social media, and creative production. Some of the clients I’ve worked with are AIA, Danone, Havaianas, Knorr, Kodak, Lipton, Nestle, PepsiCo, Reckitt, Ricola, Sunglass Hut and Unilever.
In June of last year, GPC helped Unilever Beauty and Personal Care launch the BeautyHub.PH Content Center to support a new era of holistic beauty and body diversity. BeautyHub.PH is a new online publication that aims to become a one stop destination for all beauty advice and inspiration for people of all colours, shapes and sizes. It is also Unilever Philippines’ contribution to Unilever’s global commitment to positive beauty.
The agency has also established other content centers such as AllThingsHair.com and MasakApaHariIni.com.
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