Veteran Marketing Director Collette Jones will join the Cleveland Foundation’s leadership team next month as Chief Marketing Officer.
It started its operation on February 28. Jones succeeds Michael D. Murphy, who left the foundation in September to take over as vice president of communications for the W.K. Kellogg Foundation.
In a statement, the organization said Jones “will act as the organization’s brand strategist, leading integrated marketing and communications to articulate the organization’s mission, values, and strategic priorities and expand awareness and support for the work of the foundation and its partners in the community.” A press release was issued on Tuesday morning, January 11th.
According to the statement, she will be a member of the organization’s executive committee and “will be a leader in talent attraction initiatives.”
“Jones’s strategic vision and extensive experience – combined with her immense passion for Greater Cleveland – make her an exceptional leader in nurturing the Cleveland Foundation’s reputation and relationships locally, nationally, and globally. As we begin the next chapter in our 108-year history,” said Ron Richard, the foundation’s president and CEO, in a statement.
Jones will come to the Cleveland Foundation with more than 25 years of experience in marketing and communications, most recently as Director of Marketing at Destination Cleveland, the city’s convention office.
At Destination Cleveland, she led the marketing and communications efforts for the 2016 Cleveland Host Committee of the Republican National Convention, oversaw marketing for 2019 MLB All-Star Week Cleveland visitors, and co-chaired the regional and national marketing committee for the NFL Project 2021. She also co-chaired the special regional and national marketing committee. 2022 NBA All-Star Game.
Previously Jones worked as an independent consultant for marketing and branding strategies and led brand and sales management efforts at companies such as Wm. Wrigley Jr. and ConAgra Foods and KeyBank.
Jones, a native of Shaker Heights, holds a Bachelor’s degree in Communications Education from the University of Miami and an MBA in Marketing from The Ohio State University. She has deep ties to the community and serves on the boards of directors of LAND Studio, Karamu House and the Deaconess Foundation.
In the statement, the foundation noted that Jones will assume the role of CMO at a “pivotal time,” marked by the foundation’s move to a new headquarters in Midtown, scheduled this summer, and the launch of what it calls a 10-year “strategic direction.”
“As the Foundation moves to Cleveland’s neighborhoods, exploring new ways of working with the community and thinking about how to amplify the important philanthropic work that is going on, I am thrilled to apply my expertise and experience to advance the Foundation’s strategic priorities and strengthen new and long-term relationships for the Foundation here at home and beyond,” Jones said in a statement.