New YorkAnd January 11 2022 /PRNewswire/ — Transit Wireless, a BAI Communications company and a leader in 5G wireless infrastructure, announces Anthony Mazarella Promoted to Vice President of Analytics and Advertising. In his new position, he will manage all sales activities for the company’s advertising and analytics products. Mr. Mazarella’s headquarters is located in New York City I will report directly to Melinda White, CEO of Transit Wireless.
“This is a well-deserved promotion for Anthony,” Ms. White says. “He leads with the customer at the fore and brings a wealth of experience in sales and operations to our analytics and advertising business. Over the past year, we have built a proprietary, global analytics platform to inform transportation authorities, advertisers, venue operators and brands, with a focus on process improvement and market share effectiveness – all It is not linked to personally identifiable information.”
Previously, Mr. Mazarella served as Director of Advertising, Data and Partnerships at Transit Wireless, where he led the development of marketing and operations strategies for transportation customers and developed positioning plans through market research and data analysis. Prior to that, he held executive positions in marketing, media, data and sales strategies at Neustar, Viant Technology, and Celtra, Inc. and Disney Interactive Digitas and Yahoo. Received a bachelor’s degree from Northeastern University.
“This is the perfect time to join forces on our analytics and ad products,” says Mr. Mazarella. “I have worked with the Analytics team since joining Transit Wireless, exploring the synergies that exist between companies. Advancing sales leadership for both products will give us the opportunity to help our customers further define their needs and provide solutions to meet those needs.”
Transit Wireless’s data and analytics products provide insight into arenas, stadiums, airports, and other places, without using any personal customer information. Transit Wireless provides a platform for our partners to analyze unique customer behaviors that help make better business decisions. This is critical as places adapt to the new normal in these later stages of Covid.
For more information please contact March page From Temin and Company in [email protected] or 212.588.8788.0000
About Transit Wireless
Transit Wireless is a leading 5G wireless infrastructure company providing cellular and Wi-Fi connectivity for large infrastructure projects including the New York City subway system. Transit Wireless and its majority shareholder, BAI Communications, finance, design, build, operate and maintain wireless networks to connect millions of customers every day. The Transit Wireless Underground Network is an award-winning public-private partnership with the Metropolitan Transportation Authority (MTA) that provides service to all three Tier 1 wireless carriers. The network has been honored with the Wireless Broadband Alliance (WBA) award for “Best Wi-Fi Deployment for Connecting the Disconnected in an Urban Environment” and the prestigious IDC “Smart Cities North America” award for 2018. Transit Wireless is a member of the Wireless Infrastructure Association (WIA). ), is a proud supporter of the MTA’s annual Subway Reads campaign and Literacy Partners and was awarded the 2018 Honorable Mention in the MTA’s Genius Transit Challenge. Find out more about Transit Wireless at Transit Wireless.com or follow us on Twitter Tweet embed.
SOURCE Transit Wireless