Upwork Reveals Top 10 In-Demand Technology, Marketing, and Customer Service Skills for Freelance Talent in 2022 |  national business

Upwork Reveals Top 10 In-Demand Technology, Marketing, and Customer Service Skills for Freelance Talent in 2022 | national business

San Francisco – (BUSINESS WIRE) – January 11, 2022 –

Upwork (NASDAQ: UPWK), the global job market, today announced the 10 most in-demand skills in technology, marketing and customer service for Upwork’s freelance talent in 2022.

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Upwork reveals the 10 most in-demand skills in technology, marketing, and freelance customer service in 2022 (Graphic: Upwork)

Digital transformation, operational hurdles, and an ever-evolving labor market continue to fundamentally change the way the United States operates. In part due to the great resignation and millions of Americans who have voluntarily left full-time jobs over the past year, many organizations face challenges in finding and retaining highly skilled talent.

“Every company competes for the best talent to stay competitive. Often this means looking beyond hiring traditional full-time employees to find freelance talent that offers advanced skills in areas that are competitive,” said Margaret Leilani, Vice President of Talent Solutions at Upwork. such as technology, marketing or customer service.” “Our data indicates that there is a huge demand for not only a wide range of professional skills, but also companies large and small are changing their approach to reaching talent and looking to freelancers to fill important skills gaps.”

A recent Upwork report found that remote freelancing continues to grow — 53% of all freelancers have provided skilled services such as computer programming or marketing in the past year, up from 50% the year before. Upwork’s most in-demand skills lists reveal the essential role that highly skilled freelance talent will play in bridging talent gaps and solving companies’ most pressing needs in 2022.

Top 10 Most Required Technical Skills in Upwork:

  1. Sites Design
  2. WordPress
  3. web programming
  4. JavaScript
  5. CSS
  6. programming language
  7. PHP
  8. Shopify
  9. API
  10. graphic design

Top 10 Most Required Marketing Skills From Upwork:

  1. Social Media Marketing
  2. lead the generation
  3. Facebook social networking site
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing strategy
  8. Social media management
  9. Email Marketing
  10. marketing research

Top 10 Most In-Demand Customer Service Skills on Upwork:

  1. Customer service
  2. Customer Support
  3. Contact via email
  4. phone support
  5. Email Support
  6. Communication etiquette
  7. Online chat support
  8. Answer product questions
  9. Data entry
  10. Administrative support

Among the list of most in-demand skills, those with the highest annual growth on the Upwork platform are web programming (43%), web design (31%), and social media marketing (25%).

“After years of working in customer service in many traditional businesses, I moved to Upwork and was immediately surprised by the demand for my services and how my skill set and client base are growing every day, thanks to the platform,” said Chloe Bahl, customer service expert. At Upwork for nearly 10 years now and have worked with many interesting companies – from electric scooter companies to bookstores – all while enjoying the financial freedom to spend more time with my loved ones and the flexibility of working from anywhere I want. “

Connect with skilled, global, and in-demand talent in the Upwork job market.

About the methodology:

The skills data was obtained from the Upwork database and is based on the total volume of services from January 1, 2021 to October 31, 2021. Each skill had a minimum of 500 projects deployed during the period. Year-on-year growth was estimated by comparing the total volume of services in 2021 with the total volume of services in the same period in 2020.

About Upwork:

Upwork is the world’s job market. We serve everyone from individual startups to 30% of the Fortune 100 with a powerful trust-based platform that enables businesses and freelancers to work together in new ways that unlock their potential. Our talent community earned over $2.5 billion on Upwork in 2020 across 10,000+ skills in categories including website and app development, creativity, design, customer support, finance, accounting, consulting, and operations. Learn more at www.upwork.com and join us on LinkedIn, Twitterand Facebook and Instagram.

View source copy on businesswire.com: https://www.businesswire.com/news/home/20220111005404/en/

Contact: Zack Moses


Keyword: United States North America California

Industry keyword: technology, marketing, other human resources, communications technology, professional services, software, Internet, other professional services

Source: Upwork

Copyright Business Wire 2022.

Published: 01/11/2022 08:00 AM / Disc: 01/11/2022 08:02 AM


Copyright Business Wire 2022.


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