8 Quick SEO Wins for Your New Website

8 Quick SEO Wins for Your New Website

Websites can take time to get used to investing the money and resources you put into them.

This does not mean that you have to sit back and wait for that day to come.

In fact, there is a lot you can control with search engine optimization.

There are specific SEO factors that you can take advantage of to make quick profits with your new site.

I recommend following the following SEO tactics so that you can measure your website’s search visibility and position it for success.

1. Preparation of analysis and diagnostic tools

To see how well your site is performing and to measure improvements and gains along the way, you will need to get Google Analytics or a similar website analytics tool to track your site visitors and behavior within it.

There is a lot you can learn regarding insights from web analytics and it is helpful to have an objective benchmark or baseline to work from areas of traffic, content, conversions, and more.

Also, you should get Google Search Console and Bing Webmaster Tools accounts.

These will provide more information about how search engines view your site and provide additional keyword performance data that Google Analytics lacks.

2. Drawing the optimum site engineering diagram

Much like outlining a paper in school or book flow, we should do the same with the content of our website.

Adult books often aren’t a single chapter with everything crammed into it. Likewise, a website should not have everything crammed into one page.

Most of the time, the home page conveys the progress of the brand or organization and directs users to other pages on the site. Think about how deep your content is.

Whether it is informational, e-commerce, or other types of topics, arrange them in a logical way and move from public to private.

Don’t try to stuff too much into single pages.

Add subpages when topics and subtopics require it.

Longer content is great for technical and specific topics.

However, it’s also wise to allow the user to click and dig deeper on their own terms as opposed to confusing them.

Moreover, search engines can see the vertical depth of the content as well as the breadth of top-level pages and sections.

3. Be strategic with the internal link structure

Links to your site from other sites provide the validity status of the pages and the site in general.

The value-sharing process does not stop at the page that receives the link(s).

How you link to pages within your site can have a significant impact on the value of the page and the link value distributed throughout the site.

Know or keep in mind that you do not want to link to every other page on the site from every page.

Keep your high-level navigation focused and only link where necessary and relevant.

This will help you pass the page value to the areas you want in a focused manner.

When every page has links written into every other page, it’s messy and doesn’t help prioritize the value of link authority, and it erodes the work you’ve done to properly organize your site structure for search engines.

4. Create high quality content

More Content – As long as the content that is relevant, high quality and useful to your audience is always the best.

Whether you’re lengthening existing pages, adding more, or going deeper, find out.

This is your chance to look at how you’re transitioning or launching a new location and setting your foot on the gas.

If you have thin pages with little text or a lot of pages with overlap or too much repetition of content for others on the site, find a way to improve or remove these pages.

Going back to the site structure and the internal link details you’ve shared, you don’t want to harm these layouts and efforts.

5. Monitor and troubleshoot indexing

The first priority is to make sure you have your XML sitemap, robots.txt, and any underlying commands and page indexing in good place.

From there, you can monitor how quickly search engines index your pages.

It may feel like overkill, but you spend a lot of time in Google Search Console and Bing Webmaster Tools to make sure that the sitemap is verified and that the pages indexed are what you expect and in order of priority.

Don’t assume you’ll build it and Google will come.

Get things submitted, watch for errors, and monitor the overall indexing process to make sure it moves as fast as it can and any errors are addressed promptly.

6. Improve page speed

Like content, don’t settle when it comes to page load times.

Evaluate the page speed on your site using tools like the Google Chrome Lighthouse Audit Developer Tool.

Is it fast? Then make it faster!

Slow or not up to industry standards? Speed ​​it up!

Don’t ignore speed or push it into later in the process.

Rely on development and IT resources as much as possible to drive the fastest speeds you can reasonably achieve.

Time is of the essence and you don’t want to invest in too many other areas of improvement with a sub-par speed profile.

7. Keep the code clean

If you have speed issues, indexing issues, or general concerns about your code, you should dig deeper.

Lots of content management systems include plugins and bloated icons that aren’t necessary or useful.

Developer shortcuts (I like developers – I don’t underestimate them) or funky things you don’t need can affect speed and indexing.

It can also get you in trouble when loading or updating content if things get stuck a lot.

Simple, clean code helps you across the full spectrum impacting the quick winnings you’ve identified.

8. Building links and citations

External authority and verification signals are important.

Based on what I indicated in the internal linking section, you should consider any and all relationships that could lead to another trusted site linking to your site.

Think about the partnerships, charities, clients, memberships, trade associations, credentials, and trusted guides that can and should link to your site.

Make a list and plan to create those links on the web to reflect relationships in real life.

Beware of link buying traps and shortcuts that can get you in trouble as you go through the process.

Other types of links or mentions that add credibility are often referred to as citations.

These can come through the creation of Google Map listings through Google business profiles, through submissions to data collection services, prominent guides and other mapping websites on the web.

All these links and mentions increase your brand footprint and point to your website as the hub or authority of your business or organization.


Taking a proactive approach with a new website for quick wins can help reduce the time it takes to get the visibility you deserve for your new website.

New sites can take some time to build up their authority from external links and from having relevant content that search engines consider better than other sites featuring similar topics.

Search Engine Optimization (SEO) is not something that is set and forgotten.

However, if you delve into the areas of quick profit and focus on what you can monitor and improve, you will give your site a head start, a chance for ROI, and work toward your goals in a faster time frame.

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Featured image: Who’s Danny/Shutterstock

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