Email Marketing Leader – Inf Careers

Email Marketing Leader – Inf Careers

  • Play a role in the fight against the biggest killer of Australians – heart disease.
  • A supportive, flexible and value-driven environment
  • Permanent full time opportunity
  • We welcome applicants from all capitals within Australia to apply

Tit’s a turn

We have an exciting opportunity for an Email Marketing Leader to join our Digital Marketing team and take the lead over Email for Heart Foundation and 1:1 Marketing Power.

responsibilities

When reporting to our Digital Manager, your new role will see that you collaborate with all areas of the organization to achieve the key responsibilities below.

  1. Develop and implement acquisition and retention marketing strategies across direct and targeted marketing channels to achieve revenue increase, brand and health goals: including email and SMS.
  2. Ensure that the data within the Salesforce Marketing Cloud and the integrated technologies are accurate, fit for purpose, and are continually improved.
  3. Work collaboratively with internal stakeholders to develop customer lifecycle paths, and onboard user journeys to achieve acquisition and retention goals.
  4. Provide expert strategic and tactical advice and support regarding marketing automation and lifecycle journey design
  5. Together with our campaigns team, we analyze the impact of our email communications and implement strategies for improvement and growth.
  6. Conduct post-campaign analysis to assess the efficiency and effectiveness of campaigns and lifecycle journeys.
  7. Manage email campaign calendar and coordinate resources and traffic.
  8. Lead an analytical approach to “Test, Measure, Learn” methodology to incrementally improve campaign performance against objectives.
  9. Manage and motivate the email team and provide training, regular feedback, and opportunities for continuous personal and professional development.

about us

The Heart Foundation is Australia’s leading heart health charity, committed to helping Australians lead healthy lifestyles and encouraging those most at risk to take better care of their heart health. Our Connected Hearts Strategy (2021 – 23) focuses on our lifesaving work in research, support, care and risk reduction, to reduce heart disease and improve the quality of life for all people in Australia.

around you

To be successful in this role, you will have a high-quality marketing or business qualification or proven experience in an email marketing and lifecycle role.

The essential skills, knowledge and experience required for this role include:

  • Proven experience with a broadband email service provider (SFMC, Eloqua, Marketo, HubSpot).
  • Proven analytical skills with experience working with complex data sets for targeting, vision development, segmentation, journey design and testing.
  • Demonstrate project management and evaluation skills with a proven track record of delivering results on time and budget.
  • Ability to negotiate and manage agreements with external suppliers and service providers.
  • Ability to work in a collaborative and consultative manner with internal stakeholders.
  • Excellent communication and presentation skills with the ability to facilitate meetings with key stakeholders.
  • Proven experience in developing and managing a high performance team.

Benefits

Our employees believe in our purpose, they are proud to work at The Heart Foundation and have the opportunity to make a difference every day through challenging and meaningful work. We encourage active living and support our employees to achieve a healthy work life balance.

  • Generous salary wrapping
  • Positive and supportive culture
  • Extra day off at Christmas
  • Programs and initiatives that focus on your comfort at work

to apply

To apply, please submit a resume and cover letter stating the basic requirements. Please refer to the job description available on our website for more information about the role.

Candidates who have the right to work in Australia can apply for this position. We strongly encourage applications from Aboriginal and/or Torres Strait Islander people and other diverse groups.

Application closing: 11.59pm on January 30, 2022

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