How Twitter improves the conversation on social media

How Twitter improves the conversation on social media

Conversation connects people, allows us to share knowledge, and inspires creativity and innovation. At Twitter, it is the center of everything we do. We believe it could be much more than that.

The power of public conversation

Twitter is intended as a public conversation service. We believe that public conversation – the free exchange of ideas and information, open for everyone to join – benefits society by solving common problems, inspiring new ideas, and even making us laugh.

When people talk, beautiful, wonderful, powerful things happen.


General conversation connects people, allowing us to find common ground we didn’t know before. It gives us new perspectives. It connects us to our shared love of K-pop, sports, and silly memes, and helps us understand each other and the world we share so we’re never on our own.

Public conversation makes education easier. When the information changes daily — hourly, in fact — the public conversation helps everyone keep up in real time. Not only for the privileged but for those who want to reach it.

Public conversation also inspires creativity and innovation. It pushes us to explore new ideas and expressions from diverse backgrounds and cultures. It ignites our imaginations and blesses us with new art, new sounds, and new creations ready to change the world.

But it is not without challenges. Talk can develop quickly and sometimes get hot. Some people feel left out and overwhelmed by the joy and laughter (boo!). So we’re reimagining public conversation to be healthier, more valuable, and more open to everyone.

Healthy conversations start with safer Twitter

Provide Safe and healthy platform It is our most important job because conversation thrives when people trust what they see and feel comfortable participating in it. So we’re reimagining new ways of dialogue to feel respectful, informative and certainly less capitalized.

One example is Twitter’s proactive prompts, which are designed to get people to think twice about the words they use, or to carefully read the articles they share before actually sharing them. These features are based on the belief that when people have the opportunity, they will take the high road.


Then there is our Birdwatch experience, which enables the same people who are part of a conversation to put information in context and let us know if law enforcement is needed. Our new Communities feature, which we’re rolling out this year, allows people with similar interests to choose the best way to modify their group’s behavior.

We are also committed to identifying misinformation through labeled Tweets and removing them from Twitter as soon as possible so that both people and brands can get honest and credible information.


Ultimately, everyone should control their experience without fear of misinformation or bullying. So we’re testing ways for people or brands to remove followers or remove themselves from conversations. We have just started.


Valuable conversations

Starting a public conversation should be worth it. literally. The true value of a conversation doesn’t have to be just likes or retweets. It should be about pure expression, saying something and listening and sharing ideas that make people think, laugh or learn. And yes, it is fairly compensated as well.

we launched Twitter spaces To give people and brands a way to share their expressions through voice, using their voices to get a voice. And with Revue, anyone can create long-form written content whenever they get something beyond 280 characters.

But value is also about getting paid. Super Follows is a monthly subscribers-only content initiative that’s like going behind the scenes to your favorite Twitter accounts.


And with Ticketed Spaces, creators can charge to access exclusive live audio experiences, such as an interview or listening party.


Our new Hints feature allows people to support whatever they want, whether it’s a creator, a cause, or just someone who needs help with a rental. And for everyone to get their money quickly and smoothly, we give them options to use the Cash app, Venmo, Patreon, Bandcamp or Bitcoin.


All of this unlocks the power of conversation for brands. When more creators bring in more followers, brands win too.

We’re giving more businesses a chance to succeed with Twitter for Professionals, a new set of tools for anyone who comes to Twitter to do business. Retailers can test new e-commerce tools such as the Shop Module, and eventually features from the direct shopping experience to increase just-in-time sales. Because every person and professional deserves to have more valuable conversations.

Open and accessible conversations

conversation from this anyway? Hint: it’s yours. Public conversation is at its best when everyone has a voice everywhere. So we imagine a conversation shaped by people without borders – whether it’s geography, economics, or technology – that might hold them back. For example, we are increasing our services in underserved areas like Ghana to make sure more people can be part of the public conversation.

Our new Twitter Developer Platform allows outside developers to leverage our public API to build the next step, from researching new Twitter spaces to exploring the global impact of climate change. This opens up a whole new future for people and brands everywhere to get the most out of conversations on Twitter.

Ultimately, we believe in an open, decentralized future that provides equal access through the free flow of information and currencies. So we started Bluesky, an independent project of brilliant technologists and developers with the sole goal of creating a common standard that frees conversation from any single platform or entity. All of this means that more people are having more conversations and creating more opportunities for brands to connect.

This conversation just started

Conversation has always been the connecting force in the world. Now is the time to reimagine everything it could be, from the value it can provide to our creators and brands to the safe and healthy space for voices everywhere and the open ownership and control that everyone deserves.

The conversation took us to incredible places. We’re excited to see where you’ll go next.

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