Rochester has launched an online master’s program in Business Analytics

Rochester has launched an online master’s program in Business Analytics

Schlegel Hall and Eisenberg Rotunda were recently renovated. Photo by J. Adam Finster/University of Rochester

Today (January 22) the Simon School of Business at the University of Rochester joined the online education revolution by launching the first degree program offered online: a 14-month Master of Business Analytics for mid-career professionals. The $53,500 program will welcome its first class of 30 to 50 students in August of this year.

Students entering the online program will also receive three weekend stays at the beginning, middle and end of the curriculum when they present the results of a capstone advisory project. Although Simon was using online elements in his Executive MBA offering, the Online Master of Science in Business Analytics for Managers marks the school’s first entry into the online degree market. About 14 different professors will teach the programme. Over the course of 14 months, students were taking two online courses simultaneously for each seven-week semester. Each course will have a weekly 2-hour class live online.

The school chose the first online degree program in one of the most important areas of business education. Business Analytics is becoming the fastest growing master’s program in business and an area that is becoming increasingly popular with students and potential employers. “Companies today need managers who can harness the power of analytics to make data-informed decisions, manage risk, and increase efficiencies,” explains Simon Dean Sevin Yeltekin. “This program will teach managers how best to evaluate investments in analytics, identify the tools and data that matter most, and leverage results to support company goals and add value to their organization.”

Supporting employment objectives will be a key priority in the programme

Mitch Lovett, Senior Associate Dean for Education and Innovation at Simon School of Business

Simon already has a range of full-time master’s programs in business analytics, marketing analytics, finance and accounting. For this online program, Simon is aimed at fully working professionals in the middle of their careers. “We are looking at both people who are ambitious in analytics who want to understand how it best relates to work and also to people with more experience, more than three years,” says Mitch Lovett, Senior Associate Dean for Education and Innovation. “They should have some business context in mind already.”

Simon enters the market after extensive benchmarking of other software. “Many programs are geared toward pre-trial,” Lovett adds. “We focus on managers and people with some experience. The focus is on what the manager needs to take advantage of data and analytics. There is a lot of pre-experimental analytics software but this space isn’t. We also think not only about tools, but about analytics design: how the tools connect With decisions in context.We also included in the program important leadership and communication parts to “help managers apply what they have learned in the work environment.”

Although the program requires a commitment of 10 to 20 hours per week, allowing students to maintain their full-time jobs, the school says supporting career goals is a top priority. Students will receive professional training support from the Simon Benet Career Management Center to ensure that they are in a position to apply and are prepared to be recognized and received recruits.

“High Touch” version of the online learning experience

The software has been in development “for a while,” Lovett says. We’ve been drawing on lessons learned from the online experiences we’ve had during the pandemic. For companies, the hard parts are no longer the data. Companies have all that data. The hard part is what to do with it. And help people on translating it so they can do something with it.”

The school wanted to make a more “high touch” version of online learning which is why the program was designed with three residencies. “We’re going to have a long weekend on campus initially to get things started and direct students into the program,” Lovett says. “We will have another program in the middle of the program, in the spring, and this is done to connect parts of the curriculum with the elements of leadership and organization. And then we will finish when we bring the group together for a closing activity of projects with presentations to clients.” Lovett adds that these projects can be assigned or the student may decide to work on a challenge for their current employer.

Applications are now accepted and the first 14-month term will begin in August 2022. For more information, visit www.simon.rochester.edu/programs/online-msba

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