Beverly Hills, Jan. 12, 2022 (GLOBE NEWSWIRE) – Since 2007, Ruth Cutler has been expertly acquainted with the evolution of the Internet and digital marketing. She and her exceptional team are well versed in growing trends, creating compelling content, pixel-perfect web design, and custom web development built for conversions and automation. Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs gain market share, increase revenue, enhance their brand and reputation, enhance customer retention, and use technology for automation to enhance productivity and ROI (return on investment).
Listen to Ruth Cutler’s full interview with Adam Torres on Mission Business Matters Podcast.
The career change of Ruth that changed her life from healthcare to digital services
Before turning to a career in design and digital marketing, Ruth faced challenges as a practicing nurse and in various nursing roles in her career in healthcare. Her quest to find her purpose and passion led to her entering a poetry competition. This was the catalyst that eventually helped Ruth discover her passion and the potential for creative change in her profession. Ruth knew that the Internet would play a dominant role in the future. With the support of her husband, Ruth left nursing and enrolled in a program to gain skills in Graphics and Web Design, HTML and Internet Marketing. Initially, I collaborated with a partner for web design and development projects. In 2007, she became a solo entrepreneur, founding digital marketing agency Webpuzzlemaster to provide comprehensive services designed to follow proven online trends and practices.
The evolution of digital content marketing
When Ruth changed her career, the technology was less advanced, and mobile marketing didn’t even exist. Most companies were skeptical that the Internet would replace their reliance on word of mouth, direct mail, and phonebooks. However, Ruth was able to change customer opinions with the results she achieved.
Roth intuitively created high-quality content optimized with relevant keywords that produced top Google rankings almost instantly. At that time, Google and SEO (search engine optimization) were not popular. However, SEO along with compelling written content and images helped Roth achieve impressive results. Soon one of her clients, who had previously been completely dependent on paying leads, started gaining leads and customers from his website. This changed his mind about the value of the internet.
Website strategies and planning for business owners seeking to improve their results
Today, all businesses require a website for branding and for increasing leads and revenue from a strong online presence. Roth explained that the site receives visits from all sources. This is where the bulk of conversions happen.
Roth described an effective website as one that speaks to the ideal customer with compelling content that sets the business apart from the competition, and is easy to navigate for mobile, desktop, and TV users. Audience-impressive content is designed to produce conversions that may include lead generation, sales, list building, event registrations, and social engagement. Besides content, high-converting websites should be quick to load and provide an optimal user experience on desktops, tablets, and mobile phones.
Before creating a website, Roth spends time with potential business owners to fully understand their needs, goals, budget, and requirements. Its strategic planning services integrate a unique customer selling proposition (USP), competitor analysis, a thorough understanding of the market that connects to the heart of their ideal audience, and the keywords their target market is searching for. Another consideration is that the products or services are unique and in demand and are not likely to lose their attractiveness due to changing market conditions.
Where most brands go wrong with targeting and customer retention
During the interview, Roth recalled an experience with a customer selling high-end products for the BTB high-end market. The company had an old and outdated website where messages attracted a BTC client and deleted the sharing of images and content to target ideal clients. Re-developed this project based on detailed strategic planning and compelling keyword-optimized content, transforming results very quickly as the client rapidly increased inquiries and sales from BTB target market.
Another problem that brands often encounter is their failure to use strategies to enhance customer loyalty and customer retention. This is where automated email marketing and SMS campaigns can be of great value in retaining customers, increasing profits, and generating significant ROI.
About the digital marketing agency Webpuzzlemaster
Ruth excels in digital marketing designed to build and enhance a brand and help it achieve sustainable business growth. Services focused on local business include strategic planning, graphic design, web design and development, copywriting, search engine optimization, video production and marketing, social media, email, and SMS marketing. While most marketing agencies outsource some or all digital offerings, Webpuzzlemaster defines and manages all services offered. Their teamwork culture of skilled and experienced team as well as commitment, is inculcated into every project.
Strategic planning is an important service that is offered to maximize efficiency, profits and return on investment. Besides creating compelling content, Roth helps clients and prospects with strategies that use technology for automation, database development, lead generation, review request, sales and marketing, communication with CRMs, email and SMS services via APIs and web hooks. It also educates clients on safety, additional opportunities to create residual income streams, and how to comply with sales tax and ADA (American Disability Act) requirements.
The success of all online projects requires extensive keyword research for organic SEO and PPC ads. Roth says that identifying buyer keywords that are not highly competitive but are searched for in large numbers, is especially important to produce targeted traffic as quickly and inexpensively as possible. The right keywords should be combined with messages that speak to the ideal customer, making them feel that the business is their best option.
Keyword research is an important part of every online venture to take advantage of search marketing. Keyword research does not replace the need for initial and ongoing SEO (Search Engine Optimization) services. Whether it’s for a website, video, or social media page, companies must constantly produce keyword-optimized content to attract and convert ideal customers.
Create a WordPress Program for Webpuzzlemaster
Roth has developed two proprietary WordPress plugins (software), designed to increase revenue and customer retention. This includes a powerful multimedia gallery and SMS plugin for scheduling and sending bulk SMS to target lists.
The gallery named “Ultimate WP Multimedia Gallery” is a responsive plugin for embedded YouTube and Vimeo images and videos. What makes it truly unique and exciting is its power of tools to increase engagement, website traffic, link building, content registration, and YouTube channel subscription – all without losing your connection to the site. The call-to-action conversion button labels and links to each gallery item make it ideal for lead generation, sales, enablement list building, and appointment conversions. Learn more at https://gallery.webpuzzlemaster.com/
Webpuzzlemaster has also created eZ SMS Blaster, an easy, affordable and powerful SMS marketing plugin designed to help businesses increase their revenue from new and existing customers through effective follow-up. eZ SMS Blaster overcomes the biggest challenges in using SMS marketing with an easy-to-use software designed for building multiple lists, advanced targeting, and sending SMS at strategic times. Companies can import permission-based lists or use the form builder to create custom acceptance forms. They can even create a birthday template and automate the process of giving subscribers a free digital gift on their birthday. All models offer the option of including a managed digital incentive in the plugin. The software includes the ability to create and clone HTML vouchers that support clickable actions to get instant results. Learn more at https://ezsmsblaster.com/
How does managed hosting work?
As explained by Roth, websites are one of the biggest marketing assets for business owners. Digital marketing agencies usually design and publish websites on the host platform chosen by the client. They do what they pay for and give no more support. These companies may fail to back up websites and account for potential viruses and hacking. As a result, affected companies are left to pay exorbitant fees for online data recovery and removal of the blacklist by Google. Webpuzzlemaster recognized this shortcoming. They not only host business websites on a fully managed and secure server that scans websites for threats, they also support site management. This includes software update, troubleshooting, conflict resolution, performance issues, malware, and blacklisting – all at a low monthly cost.
The future of the digital revolution and Webpuzzlemaster
Ruth is passionate about expanding and developing the digital marketing agency Webpuzzlemaster. She believes that the Internet and marketing will continue to evolve. It is committed to following the trends affecting the online presence of the companies it serves. To learn more, visit webpuzzlemaster.com and book a free 30-minute strategy session.
Publicity writer for Adam Torres and Mission Matters Media KISS PR Brand Story PressWire
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Adam Torres interviewed Ruth Cutler, Director and Owner of Digital Marketing Agency Webpuzzlemaster