SoundOut wins the 2022 BIG Innovation Award

SoundOut wins the 2022 BIG Innovation Award

LONDON, Jan. 11, 2022 (GLOBE NEWSWIRE) – SoundOut, the global leader in testing strategic audio brands and audio marketing, today announced that it is the winner of the 2022 BIG Innovation Awards, for an impressive array of tools designed to unleash the power of the subconscious. For music for brands.

The award, presented by the Business Intelligence Group, recognizes the products BrandMatch and Attribute Visualiser, launched by SoundOut as a result of their unparalleled drawing of the emotional DNA of music.

BrandMatch enables a company to accurately define its brand personality and then test any proposed vocal, music or dominant voice identity with consumers to measure the percentage of personality match between the brand and the origin of the sound.

The Attribute Visualiser feature, now used by a number of leading audio label agencies, allows emotional searching in any music library using any combination of themes from a list of over 200, and automatically arranges musical assets according to their ability to elicit desired responses. This also allows the customer to hear how any particular set of brand attributes are expressed in the music.

This toolkit dramatically improves ROI for brands investing in vocal identities such as vocal logos or jingles and allows brands to effectively predict the state of their distinctive brand assets.

David Courtier-Dutton, CEO of SoundOut, said: “We are delighted to receive the BIG Innovation Award, which recognizes the importance of the work SoundOut has done in mapping the emotional DNA of music and transforming this discovery into a suite of innovative products that help brands ensure the success of Voice identity.

“Innovation is driving growth in the global economy,” said Maria Jimenez, COO of the Business Intelligence Group. “We are thrilled to honor SoundOut as it is one of the organizations that are leading this mission.”

The BIG Innovation Awards are given to organizations and individuals who bring new ideas to life. BrandMatch and Attribute Visualiser products have been recognized as products launched in the past 12 months that have an innovative approach that has disrupted the market or customers.

About SoundOut

SoundOut is the global leader in strategic audio branding and audio marketing testing. He works with many of the world’s most famous brands as well as all the major record labels. SoundOut specializes in helping organizations unleash the right emotional response from their customers by matching brand personality and attributes to music. As a result, SoundOut provides the data and insights customers need to increase the certainty of generating a strong ROI on their investment in audio brands. Website:

About the Business Intelligence Group

The Business Intelligence Group was established with the aim of identifying real talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by experienced and knowledgeable business executives. The organization’s unique, proprietary scoring system measures performance across multiple business areas and rewards companies that outperform their peers.


Matt Cartmel
Karta Telecom
+44 (0) 7930485333

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