The age of artificial intelligence has come and companies love it

The age of artificial intelligence has come and companies love it

The use of AI or AI is more common than most people realize. Although we are far from the threshold of most science fiction films, software development, and robots that can take over the world, the average person interacts with some form of artificial intelligence on a daily basis.

When you enable predictive speech in your word processing system, it’s a simplified form of artificial intelligence. The software is able to determine what you are likely to say in the context of the sentence you are writing and complete it for you. Every time you turn to an automated assistant on your smartphone to help you spell a word, look up a history, or select something, you’re using artificial intelligence.

Companies, small and large, are increasing their use of artificial intelligence in a variety of tasks. If you want to implement the use of this useful technology in your company, here are some ways it can help you.

Sales and marketing

More and more companies are using artificial intelligence to improve sales and marketing strategies. Although many have expressed concerns that artificial intelligence will take human jobs in this field, the truth is that the technology is so effective in increasing sales that many companies using it are already planning to hire more salespeople.

Even small businesses can use AI to boost their email marketing efforts. Just as programs like Grammarly use artificial intelligence to correct spelling and grammar, more advanced systems can help marketers craft sales emails specific to a company’s brand. They can also select words and phrases specific to their customer base that will increase emails views and make content more valuable.

Large sales firms often use AI to comb through huge databases, identify products a particular customer is likely to be interested in based on their previous purchases and then submit their offers for those items. Artificial intelligence is the reason why after you buy Pampers from an online retailer, you suddenly start receiving emails and notifications for other parent-centric purchases.

Customer service

In the field of customer service, the most common type of artificial intelligence used are chatbots. These AI-generated agents can be programmed to take care of many customer needs and inquiries. Chat bots can take care of simple questions, facilitate returns, and update customer information.

For businesses that don’t have the budget to have a customer service department that stays open 24 hours a day, chatbots can provide a valuable solution for business owners and customers alike. Since there will always be customer needs that are too complex to be addressed through automation, when a chatbot encounters requests or queries that are not within its programming scope, it automatically connects customers with a live agent for assistance.

repetitive operations

Even companies with strong sales departments find that using AI in conjunction with their CRM can free up their valuable human assets to take on the tasks that most affect the bottom line of the business. AI can help salespeople schedule meetings, set the most valuable goals and even make suggestions about the best sales strategy to use based on their ability to identify massive amounts of customer data. You can also use AI for regular but basic tasks like data entry, account updates, and standard form production.

AI software can take on the tasks of a low-level assistant at a company meeting. It can take notes on the meeting and provide a detailed summary of the meeting afterwards. If you prefer, an AI assistant can provide word-for-word transcription for a business interaction, from a face-to-face meeting to a phone call.

Artificial intelligence is already commonplace, and while people may see the difficulty of human communication when contacting businesses today, the truth is that they also love the convenience and quick action that AI components provide for customer service. The use of artificial intelligence in the business world will increase in the coming years, and while it is unlikely to eliminate the need for human employees, it may replace the functionality of low-skilled jobs resulting in people needing to pursue further specialization in their career choices.

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