TradeDoubler: Risks in E-Commerce 2022

Risks in e-commerce 2022

E-commerce is booming. The prognosis is also very good for 2022. But something positive is usually associated with something negative. Therefore, there are risks in e-commerce to overcome this year. But what is it and why is affiliate marketing the solution?

The future of e-commerce

The explosive growth of e-commerce

Through the pandemic e-commerce has grown and grown. This is very good for the online selling industry and consumers, but no one knows how long the boom will last. There is a huge risk when people start shopping in stores again, as there will be a decline in the e-commerce industry. That’s why the focus should be on customer loyalty, especially in 2022.

Affiliate marketing with coupons can create customer loyalty. For example, you can start a campaign in which the customer receives merchandise or discounts for the next purchase and advertise it with different publishers. With this said, make sure that a one-time buyer buys again in your online store. This enables you to meet the customer’s expectations again and connect them to the company in the long run.

increased competition

Your competitors never sleep. Many startups in the market are competing with innovative ideas, especially in the e-commerce sector. As a result, customers are flooded with ads and they find it annoying. The goal is to get the customer to search for their ads.

The solution is affiliate marketing with search engine marketing (SEM). A customer searches for a product and arrives at the publisher’s website or online store directly with good search engine marketing campaigns. If the user reaches the advertiser through the publisher, the customer will have an additional added value, which varies depending on the partner’s choice. For example, a blogger or influencer has the opportunity to recommend a product through a review.

More rise in mobile shopping

It is not new that the trend of mobile shopping is becoming more and more popular. This is special because Generation Z grew up with online shopping and will continue to do so. They are known for their extensive use of digital media. But to stand out from the crowd, having a website that is easy to use and responsive is not enough. The website should constantly evolve with the trend. This trend is currently moving in the direction of app installation.

The challenge now is to get the customer to use the app and attract new customers. Affiliate marketing helps achieve this goal. The performance-based business model (CPI, CPA) ensures that all parties involved (advertiser, publisher, affiliate network) are interested in successfully marketing the application. In addition, your application will gain rapid increased awareness, as it will use the reach of the publisher. Your task here is to convince the customer of the advantages of using your application.

Deal with e-commerce risks now and make 2022 a successful year.
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