Unbounce announces acquisition of marketing analytics platform, Leadsrx

Unbounce announces acquisition of marketing analytics platform, Leadsrx

The conversion intelligence platform continues its growth momentum as the referral marketing space expands

Unbounce, Leading conversion intelligence platform, about the acquisition of LeadIt is a SaaS marketing analytics platform that makes it easy for marketers and agencies to measure the performance of their marketing channels. Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer’s touch point across digital channels, radio, television, podcasts, streaming services, and other ad channels, allowing them to better improve conversion funnels, ad spend, and ROI. This acquisition enables Unbounce to bring the power of marketing attribution to its small and medium-sized business clients.

Since its inception, LeadsRx has helped marketers improve billions of dollars in marketing spend, collect anonymous customer data from 2.5 billion customer touch points, and help them make faster and more informed decisions. Today, LeadsRx serves more than 5,000 global and local brands and agencies ranging from iHeartMedia and Casper to Cumulus Media, Diray Media and Rakuten Advertising.

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“Attribution is one of the most painful parts of marketing – validating costs and ROI for your CEO, customers and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace. LeadsRx solves pain points,” said Tamara Grominsky, Chief Strategy Officer at Unbounce. These are for marketers by showing which channels are working and which don’t.” By combining LeadsRx’s wealth of new data with our conversion intelligence platform, we have the opportunity to deliver conversion value to marketers across a broader spectrum of the marketing funnel. We are thrilled to welcome LeadsRx to the Unbounce team as we continue our journey to deliver conversion intelligence solutions to marketers around the world.”

LeadsRx is strongly committed to the privacy of consumer data. The company operates through proprietary technology that collects first-party data only. Unlike referral marketing platforms of its kind, LeadsRx does not rely on third-party cookies but instead develops graphs of the particular identity of each of its customers.

“Unbounce and LeadsRx share a vision for the future of marketing where machines and marketers can work better together to achieve the best possible results,” said AJ Brown, CEO and co-founder of LeadsRx. “We bring together some of the most creative and innovative engineers, marketing and customer service professionals – I’m excited about what the future holds and the innovative products we’ll be able to offer businesses and agencies around the world.”

Together, these two forces of marketing technologies will open up new opportunities to help marketers and businesses grow smarter and faster. Brown will remain CEO of LeadsRx while reporting to Bochicchio but otherwise, the 21-person LeadsRx team will continue to operate independently. While Unbounce plans to bring the value of referral marketing into its conversion information system, LeadsRx and Unbounce will remain stand-alone platforms until further evaluation is conducted.

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Since 2009, Unbounce has helped hundreds of thousands of marketers in over 100 countries create high-converting content and accelerate their business ROI. Today, Unbounce is a distributed team of more than 250 people with over 100,000 customers who rely on its landing pages, copy creation, and campaign optimization tools to accelerate ROI and increase intelligence. Over the past two years, Unbounce has begun shaping a new era of marketing by helping more SMB marketers experience the power of conversion intelligence solutions.

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