12 experts on mobile marketing trends look ahead to 2022

12 experts on mobile marketing trends look ahead to 2022

For many consumers, smartphones and tablets have become the go-to platforms for online shopping. The smartphone revolution of the last decade has also prompted marketers around the world to rethink their digital strategies.

To succeed in the modern market, companies need to think about mobile campaigns first that reach consumers wherever they are. To help you do that, 12 Fast Company executive board members share their predictions for the biggest mobile marketing trends to look for in the first half of 2022, and how to capitalize on these promising strategies.

1. Links can be purchased

Mobile commerce, while not new, has seen a boom during the pandemic. Today, more social platforms are implementing shoppable links on their content, and influencers and brands alike are taking advantage of this to meet viewers wherever they are, on social media. Mobile commerce growth continues to explode and experts predict that time spent on shopping apps will continue to increase. – Mike Scanlan, CoinMover

2. Visual search

I think visual search is about to grow exponentially. Being able to be on the street in New York, see someone dressed in a great outfit, take their picture with a mobile device, then use the AI-powered image recognition ability of platforms like Syte to identify every piece of clothing in the collection and return links to purchase every piece — that’s the future! – Barry Fiske, LiveArea, a Merkle Company

3. Increased app usage in the App Store

I expect mobile devices to be used more frequently in 2022 for shopping and back in stores. We call this holiday season the “Mixed Holiday” because many consumers still love the in-store experience but some prefer to shop online more easily. I expect this trend to continue with returns, gift card redemptions and more using mobile devices while in store. – Jason Vande Boom, ActiveCampaign

4. Real-time sharing technology

The adoption of real-time sharing technology (for example, live and two-way streaming) has skyrocketed during COVID, and it is now a channel that many have incorporated into their lives as a way to interact with both e-commerce brands and services from the convenience of their users. Role. – Amaya Weddell, Bundy

5. Bomb Deals

Increase offers of bumps via popups on websites that link directly to SMS marketing platforms. Many major email marketing platforms (such as Klaviyo) offer bridge programs from their email platforms to SMS platforms. I see this growing exponentially in the direct-to-consumer market and beyond because it’s so effective and so relevant. Christopher Tompkins, Go! Agency

6. Tiktok

The TikTok platform will continue to dominate in 2022. Not only is it one of the fastest growing and most downloaded apps, but TikTok is also one of the highest ranked platforms when it comes to consumer spending. Brands looking to engage consumers via mobile devices will need to focus heavily on TikTok. – Kelley Higney, Bug Bite Thing

7. Color disturbance

Big blocks of color disruption will make someone stop scrolling. Less is more, so keep the content narrow and make every word count. – Megan Bowman, stop it

8. Eliminate friction

Mobile devices continue to remove friction between consumers and their purchases. I expect this will increase exponentially. For our students, we apply this mindset as well. In what ways can we remove the friction between our students (i.e. consumers) and the product we want to offer them, focusing on the elements that are beneficial to them (eg education)? – Lisa Streiff, Knopman Financial Coaching Brand

9. Shopping in Augmented Reality

Shopping in augmented reality is something I’ve noticed a lot over the past year. If you are shopping for a product for your home, many e-commerce apps now allow you to display the product in your home. This is a great way for consumers to visualize what a product will actually look like in their home, which is a game changer for people. Not only is this more convenient, but it is also safer. – John Hall, Calendar

10. Local advertising

Local advertising is one of the mobile marketing trends that you can expect to see dominating the first half of 2022. It is a type of sponsored content where advertisers can post ads without compromising the user experience. Native advertising integrates ads into the content of an app, website, or some other digital platform that the ad displays. Instead of popups, you have ads that look like regular content. – Syed Balkhi, WPBeginner

11. Social and video commerce

Social commerce and video commerce will continue to grow as companies find unique ways to combine live or video broadcasting with instant buying capabilities that are easy to consume via mobile media. – Amanda Dorenberg, Comp

12. AR and VR Experiences

There will be an increase in augmented reality (AR) and virtual reality (VR) experiences. A good example of this is what happened to Facebook’s rebranding to Meta Technology. The Facebook leadership is clearly touting an AR and VR experience (not just for gaming purposes), especially since remote work is a normal scenario. It will be a whole new ball game for the industry. – Lin Kawaka, SimplePassiveCashflow.com

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