New York – (BUSINESS WIRE) – January 12, 2022 –
adMarketplace, the largest marketplace at the moment, has announced a number of new leadership appointments, after a year of triple-digit growth. New hires and internal promotions will support the company’s global efforts to innovate scalable products and processes, and develop the platform in service of its mission to provide an optimal search experience.
adMarketplace develops and distributes people-first media products that connect consumers with trusted brands at their moment of intent. Entering 2022, the company is prioritizing groundbreaking advances in platform development and product scalability to support its growth and open up new business opportunities for both publishers and advertisers on a global scale.
To support this, AdMarketplace veteran Norbert Tamas has been promoted to Chief Technology Officer. Throughout his career, Norbert has led numerous engineering and development projects and held several critical technical roles, including project leader, technical director, engineering director, vice president of engineering, and eventually as chief technology officer. In this new position, Norbert will oversee adMarketplace technology strategy, systems and architecture to support the development and implementation of the roadmap.
Michael Yudin, former Head of Product and Technology, has been promoted to Chief Platform Administrator, and will lead innovation in adMarketplace platform algorithms. Michael will lay the foundation for the operational scalability of our proprietary methods for matching, selecting, and pricing relevant ads that provide optimal user experience, optimal revenue for distribution partners, and maximum value for advertisers.
Additionally, adMarketplace has added the following people to its Executive Leadership Team:
- Stephen Reed, Senior Vice President of Product Management, led responsibility for product and strategy development. Previously he was Vice President – Products, Business Analytics, and Product Marketing at Rokt
- Matt Chet joined as Vice President of Market Operations, focusing on designing scalable functionality and actionable analytics to help execute the company’s strategy. Previously he served as Senior Vice President, Media Operations and Planning at LiveIntent.
- Neil Sharp joins as Vice President of Publisher Development, working on creating consumer intent in expanded fields and industries. Previously, she was the Global Director of Publisher Development at CJ Affiliate.
“I am thrilled to announce Norbert and Michael promotions and bring Stephen, Matt and Neely to the platform as adMarketplace continues to invest heavily in expanding its media product development and operations,” said Jamie Hill, CEO of adMarketplace. “Everyone has already made a huge impact at the company, and we are excited to continue building a world-class leadership team.”
As the company prepares for a record-breaking 2022, adMarketplace has expanded recruitment efforts across offices in Miami and London to support growth. Through this expansion, adMarketplace will increase its investment in media product development, as well as expand its global presence of advertiser sales, marketing and measurement services in the United States and Europe through active and open hubs in New York, Miami and London.
“We are excited to start 2022 with a stronger executive team and the opportunity to provide our customers with first-class media solutions that improve the user experience and drive results,” said Adam Epstein, President and COO of adMarketplace. “The moment of intent is the critical point of the consumer search journey, and through our innovative approach to delivering value to advertisers, we look to extend that value to the way consumers search.”
To learn more about how adMarketplace can help advertisers and marketers increase search performance, visit https://www.admarketplace.com/.
adMarketplace creates optimal search experiences by creating, distributing, and monetizing its own search media solutions. “People-led” Instant Search, Instant Suggestion and Instant Results solutions create value by connecting consumers directly to top advertisers before, during and immediately after search. It is headquartered in New York and has offices in Miami, London and Detroit. Visit adMarketplace.com.
View source copy on businesswire.com: https://www.businesswire.com/news/home/20220112005646/en/
Contact: Katie McGovern, SourceCode Communications
Keyword: United States, North America, New York
Industry Keyword: Data Management Online Retail Technology Other Communications Marketing Communications Search Engine Optimization Other Technology Search Engine Marketing Retail Mobile/Wireless
Copyright Business Wire 2022.
Published: 01/12/2022 09:30 AM / Disc: 01/12/2022 09:32 AM
Copyright Business Wire 2022.