Capacity: Here to take advantage of the data… Arpit Choudhury

Capacity: Here to take advantage of the data… Arpit Choudhury

In 2020, she created a Data Led Academy (DLA) – a free resource for learning all about customer data infrastructure – to promote data literacy among product and growth professionals. Today I am pleased to announce that Amplitude is the new home of DLA evidence.

I started DLA after spending six months leading the implementation of Customer Data Infrastructure (CDI) at Integromat, a fast-growing SaaS company. It would have taken us much less time to do this work if there had been a vendor-neutral resource of unbiased educational content about CDI.

DLA’s mission is to empower product and growth professionals to:

  • Understand how customer data is collected and prepared for analysis and activation

  • Collaborate with data and engineering teams on customer data collection and be confident that its accuracy is questioned

  • Analyze user behavior and build customer experiences powered by data

Anyone who has done the above is, in my opinion, a data driven professional.

Based on first-hand experience with the above process, I decided to write an e-book covering the essential aspects of Customer Data Infrastructure. After turning the e-book into a structured course and collecting feedback from people who found it useful, it became clear that content could have a greater impact if it was broken down into smaller pieces that are easier to consume and distribute.

Therefore, I decided to publish the content as a single, actionable guide that has been consumed by tens of thousands of people over the past 18 months. But regardless of the numbers, the DLA was able to make a real impact — people reached out in person to share how to extract value from evidence — from avoiding costly mistakes to getting a job based on newly acquired knowledge.

While the evidence is clearly filling a gap, the modern data landscape is evolving at an astonishing pace, and to continue delivering high-quality content on relevant topics, DLA needs a serious partner in spreading data literacy and bridging the gap between data and people.

Enter capacitance.

What makes Amplitude a great partner?

The perfect partner I was looking for was a data company dedicated to building and catering to the needs of production and growth teams.

Amplitude is already a major source of educational content for such audiences as the public John Cutler And Adam Greco of Amplitude is a leading voice in product analytics and marketing respectively. Through the DLA collaboration, Amplitude is now doubling down on its educational efforts to democratize data literacy.

Furthermore, with its broad adoption and commitment to innovation for product teams, Amplitude is well equipped to empower a less technical audience to put data literacy into action and build better digital experiences.


Operation capacity has already expired Trillion events per month. When I first came across this statistic, I spent several minutes thinking about the sheer scale to which Amplitude products have been certified. Allow me to break down this number and explain what it really means.

Each event processed is part of someone’s interaction with a digital product – an action performed on a website or within an application – a click or tap that captures a piece of data and sends it to Amplitude systems.

with more than 33 billion Among these data points being processed every day and with increasing digital adoption, one can rest assured that Amplitude has made the required investment to build an infrastructure that can potentially reach hundreds of billions of events per day.


You probably already know that Amplitude’s core product is Amplitude Analytics – the number one product analytics solution. However, extracting insights from product data alone is not a sufficient product and growth teams also need to drive actions based on those insights.

The driving action entails activating data to build personalized experiences for customers, which in turn requires running experiments and making recommendations. Amplitude now offers two products to do just that, aptly called Trial and Recommendation.

That’s not all though, as Amplitude also offers end-to-end data management for teams to collaboratively plan, implement, and maintain high-quality event data.

What then?

Over the next few months, the Academy’s data-led directories will be updated and moved to the Amplitude website. And while that marks the end of DLA as you know it, expect to see plenty of educational content and opinions to get you thinking, from me and the Amplitude team covering all aspects of the modern data stack.

The modern data landscape is great, and the lines between data and business teams blur effective collaboration and harmony that requires data teams to understand how business teams work and vice versa. We also hope to help in this endeavor by creating resources that you can share internally with various stakeholders.

Finally, the importance of customer data management, as a topic and technology, has risen as more people today realize that a strong data foundation is not only an advantage, but also a prerequisite for staying relevant.

Amplitude provides data-driven insights to hundreds of companies and, as discussed above, enables product and growth professionals to own their entire data workflow — from analysis to activation — while providing them with the tools to collaborate with data teams and play an important role in setting up customer data infrastructure.


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