Email marketing allows businesses to keep their customers informed of new developments and strategies usually in the form of a newsletter. It is an effective sales engine for maximum productivity.
The importance of email marketing
Email marketing is important for the following reasons:
1. It leads traffic to websites
Sending emails to your audience is not complete without a CTA which should take the user to your company/company website/blog page, thus building website ranking in search engine spaces.
2. Increases your sales
It has a way of boosting your sales by creating engaging content that can motivate your audience to take positive action to purchase our goods and services. Make sure that the content of your marketing email messages arouses their interest in taking action.
3. Less expensive
Email is the only platform that allows you to present your products/services to customers without paying for them. It only requires the use of your mobile data and nothing more, and it reduces repetitive or normal tasks.
4. Building a contact list
The contact list contains the emails of all customers and potential customers that form the cornerstone of your email marketing campaigns. Email marketing helps you stay engaged with your customers (i.e. provide good customer service interaction).
5. The best brands
With email marketing, you can easily highlight your emails. You can also use your emails to get helpful feedback about your brand. They do a quick survey of your product and services.
Here are the different types of email marketing, from which one can choose:
8. Email after purchase/confirmation
9. Submit form / Thank you for email
11. Re-engagement campaign
12. Connect with a social campaign
How it works
To run your email marketing campaigns effectively, here are the basics/prerequisites:
1. Email List
A database of email addresses and contacts of individuals interested in your brand.
2. Email service provider
ESP helps you design and manage email marketing.
3. Define your goals
Use email marketing to achieve your business goals and objectives.
Disadvantages of Email Marketing
3. Delivery and response issues
4. Some tough rules and regulations to navigate.
Email marketing is one of the best ways to increase your sales as you can put your brand on top so that potential customers can reach it.