GBK Collective partners with Qualtrics to advise customers on analytics and brand experience

GBK Collective partners with Qualtrics to advise customers on analytics and brand experience

New York–(work wire) – GBK Collective, a leading marketing strategist, consumer behavior consultancy and analytics, today announced a partnership with Qualtrics, the leader and innovator in the Experience Management (XM) category, to provide brand consulting services to Qualtrics clients. Through the partnership, GBK will work with customers to apply real-time analytics and predictive insights to make smarter decisions using the Qualtrics XM Platform™.

said John Greenwood, CEO of GBK. “Together with Qualtrics, we apply real-time data and analytics methodologies to deliver actionable business intelligence, as well as build on the value of the Qualtrics XM platform.”

Qualtrics BrandXM™, built on the Qualtrics XM platform, enables organizations to quickly make insightful decisions that drive brand impact and has a constant pulse in the competitive landscape to stay ahead of market trends. Partnering with GBK provides Qualtrics customers with another layer of expertise and analysis to further improve enterprise brand tracking software, unlocking new insights and analytics to inform key decisions from customer and product experience improvements to campaign effectiveness.

“As consumer expectations continue to evolve, brands need a differentiated strategy to help them deliver experiences that create meaningful connections with their customers,” said RJ Filipski, global head of the ecosystem at Qualtrics. “With Qualtrics technology and proven GBK expertise, brands can easily make data-driven decisions that sustain long-term growth and build lifelong loyalty.”

Headquartered in New York, GBK continues to expand its team and global gathering of marketing, analysis and academic leaders, working with Fortune 500 clients across categories to solve some of the toughest product and marketing challenges.

“So far, brand scaling has been constrained by an overreliance on backwards-facing data,” said Rebecca Zio, executive vice president of research and insights at GBK. “Now in partnership with Qualtrics, the leader in helping companies take action on experience data, we’re helping brands design forward-looking programs that help make business decisions, accelerate customer growth, and improve brand performance.”

About Qualtrics

Qualtrics, the leader and innovator in the Experience Management (XM) category, is changing the way organizations run and improving the four core business experiences – customer, employee, product and brand. More than 13,500 organizations worldwide use Qualtrics to listen, understand and act on experience data (X-data™) – the beliefs, emotions, and intentions that tell you why things happen and what to do about it. Qualtrics XM Platform™ is a business system that helps companies attract customers who spend more time and buy more, engage employees who build a positive culture, develop great products that people love and build a brand they love. To learn more, please visit

About GBK Collective:

Born of academics. Informing research and data-driven analytics. GBK Collective is a leading product, marketing strategy and analytical consultancy designed to solve marketing problems with precision. Co-founded by the Vice Dean of Analytics and Head of Marketing at Wharton, GBK applies industry-leading academic expertise and real-world corporate experience to each project with clients to provide practical, actionable solutions to real issues. For more information, please visit

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