Chick’s Southold Agway is scaling its business to reach increased sales, calls and foot traffic in the store as a result of the use of SEO, Google Ads and e-commerce.
– Val Cichanowicz from Chick’s Southold Agway
SOUTHOLD, New York, US, January 12, 2022 / EINPresswire.com/ – Customer Profile
Chick’s Southold Agway is a yard, garden, and pet supply retailer located in Southold, New York. The business focuses on your patio and garden products, including conventional and organic fertilizers, soil conditioners, stone mulches, and other supplies. It also offers a wild bird feeding department and supplies for horses, livestock, and poultry, including fodder, hay, and hay. Chick’s Southold Agway also sells deer and rabbit repellents, mole and rat repellents, and rat and mouse repellents. The work offers a wide range of terracotta and ceramic glazed pots, mineral garden art, stakes, garden fences, and pool chemicals for the eager gardener.
Chick’s Southold Agway has built a large and loyal customer base in the yard and garden supply sector. Store owner Val Cichanowicz found that the company’s pet supply suite wasn’t as well known to consumers as the yard and garden suite. She wanted to find a way to create more awareness and grow this aspect of the business.
“Many of our customers don’t realize we have an entire pet supply department, so I wanted to find an effective way to make our line of pet products stand out,” Cichanowicz said.
Like most companies, Chick’s Southold Agway has been trying to tackle challenges that have worsened amid a global pandemic. Inventory shortages, high product prices, and labor shortages were all issues that could be mitigated through increased revenue, both in-store and online.
The business needed to expand its customer base and create more awareness of its full product offerings within its existing customer base.
After consulting with Chicks Southold Agway, it became clear that an enhanced e-commerce platform and digital marketing campaign could meet their needs. New Media Retail (NMR) and Chick’s Southold Agway have already forged a 15-year partnership. NMR has created a mobile-friendly site that has helped Chick’s Southold Agway improve its local search engine with monthly analytics showing its performance, outperforming its regional competitor at Google.
Building on this foundation, NMR has built an e-commerce platform that enables curbside pickup, Shopify site integration, and the management of Google Ads campaigns designed to help expand their local exposure even further.
The NMR team has shown a demo of Google Ads software to show how it can work with their business. Val told NMR about her ideal audience and results, and the NMR team took that information and created three Google Ads groups to target and reach new customers.
“I am always open to ways to grow a business,” Cichanowicz said. “In today’s market, you cannot overstate the importance of an online presence. By going with an optimized e-commerce site and Google Ads campaign, we hope to be able to reach new customers through the site.”
It didn’t take long after launching this new approach to see a tangible difference in action. Immediately, Cichanowicz saw a significant increase in sales, foot traffic, and calls to the store.
“When I signed up with NMR 15 years ago, I started with just a basic website. Now 15 years later, I sell my products in-store online for pick-up and delivery from Curbside.” “NMR also helps me with my social media presence and email marketing as well, so now I am able to offer my in-store sales, products and more online to my clients.”
For Cichanowicz, this advanced e-commerce platform allows businesses to do what they do best – providing superior customer service.
“We are an Agway store, but we are so much more than that. We strive to excel in customer service, and that means being able to offer a wide range of product offerings and a wealth of knowledge to our customers.” By expanding our online offerings, we are better able to serve Our loyal customers.”
Chick’s Southold Agway is a yard, garden and pet supplies retailer that has built a loyal customer base over the years but needed help expanding that base through digital channels. Chick’s Southold Agway has built on its 15-year partnership with New Media Retailer to build a new system to increase its digital marketing profile and improve its e-commerce platform. This new approach immediately made a huge difference to key business metrics. Southold Agway from Southold Chick will continue to expand its digital offering with trusted help from New Media Retailer.
New Media Retailer helps small businesses overcome costly and time-consuming technical barriers to a successful online presence. We serve thousands of successful and thriving small business owners because they provide the best customer service and convenience to their communities.
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