How to use content marketing to retain and loyal customers

How to use content marketing to retain and loyal customers

As marketers, we sometimes get so busy attracting new customers that we completely lose sight of what’s in front of us – an already existing customer base interested in our products and services.

In fact, we should focus on retaining the customers we have.

But how do you build a content marketing strategy that will help you connect with these customers on a deeper level?

Post high quality content consistently

Your website should be a living, breathing entity. Every update you make on your site plays a role in its interaction with both search engines and customers.

The more new content you offer, the more value you add to your users’ experience, which in turn will keep them coming back for more.

Fortunately, frequent content updates don’t necessarily have to come in the form of blog posts and newsletters.

Feel free to diversify your content offering with FAQs, product demos, how-to guides, video blogs, and podcasts.

Of course, posting content on an ongoing basis is easier said than done. Here are some strategies to consider if you want to keep your content fresh and up-to-date:

  • Make time each week for Create some content. Sticking to a schedule can make a big difference.
  • Brainstorm 10-20 topics at a time So you can start writing without brainstorming new topics every time you want to release other content.
  • Whenever possible, you should Always reuse your content to other common formats. Break down stats, show unexpected results, and review your search in newsletters and videos. This way, you will be able to make an asset span a long distance.

Benefit from customer intelligence

Customer data provides information about customer activity that occurred at a specific time and point of contact. Customer intelligence takes it one step further. These are the insights that come from collecting and analyzing customer data across every part of the customer journey.

To start this process, you will need to build customer personas for your slide decks. Next, analyze each group.

User analytics provides a steady stream of data that guides your content marketing. In particular, metadata, interactive, behavioral, and situational data will help you identify, categorize, categorize and track customer experience.

Each touch point offers businesses an opportunity to better understand consumer needs and deliver a more personalized experience.

Create a customer contacts calendar

Even if your customers don’t pass on their feedback to you, your content marketing team must be proactive in reaching them directly.

Consider creating a communications calendar to better manage customer engagement opportunities for increased selling and complementary selling.

The basic concept of a contact calendar is fairly simple – it’s a chart that keeps track of customer communications. It tells you the last time a customer contacted you and notifies you when they did not interact with your brand.

Having this information on hand makes it easy to launch promotions and customer service features that remove barriers long before customers even know they’re there.

Social media posts to encourage community building

Social media posts make for excellent retention content.

From tips and quick videos to new products and feature releases, social media is a resource that can be used to connect with customers and keep them engaged.

Relationships are a two-way street, which is why brands need to listen and connect with their audience to grow a meaningful relationship.

This can be achieved by running contests, asking live questions, conducting surveys, and sharing survey results.

Additionally, consider using other techniques to build community across groups and forum-like channels such as Facebook groups, Reddit, Discord, LinkedIn, and Twitter.

Focus on the customer life cycle

In the context of content marketing, it is important to attract and retain customers beyond the initial impulse purchase.

That’s why it’s important to create content about each stage of the buyer’s journey.

For a comprehensive editing plan, here are some of the main contact methods to consider:


  • Public relations.
  • Advertising.
  • Social media marketing.
  • Email Marketing.
  • Blogging.


  • Research in Marketing.
  • Advertising.
  • Social media.
  • Webinars.
  • Product/service reviews.
  • blogging.


  • website.
  • E-Commerce Marketing.


  • Social media.
  • live chat.
  • Email Marketing.
  • Research in Marketing.


  • Email newsletters.
  • Webinars.
  • Blog.
  • Forum on the social network.

Help + Resource Center + Customer Feedback

Asking for feedback is one of the best ways to keep your community at the center of everything you do.

After all, nothing resonates with customers like compelling stories about people like them who have encountered and solved similar – if not identical – problems.

If you want to make your customers feel heard, show them that you care about them, not their business.

It’s also a good idea to turn your product or service into an original brand story. This will make it more attractive and interactive.

To maximize the success of your brand story, you will need to address the pain points of your customers. Share social proof in the form of testimonials, case studies and press releases.

Even hosting events such as webinars and online workshops for consumers can help establish expertise and strengthen credibility.

Send interactive emails

The first time someone uses your product or service is a very important stage in the customer journey.

Much attention to detail is directed to deciding how to engage clients.

Keep in mind that the needs of your customers can change once they start using your product or service.

To stay ahead of the curve, be proactive and incorporate images, links, animations, and discounts into every email. Adapt your offerings whenever possible.

The preparation process occurs at the beginning of the flight. It lays the foundation for the relationship with your customers.

Be everywhere your customers are

There is no getting around. Businesses in all respects are turning with all their might toward digital.

However, your customers are already there. They discover products on social media and leave comments on their phones.

From YouTube to LinkedIn, you need to strive for omnipresence to get the most out of your marketing money.

The more media you broadcast your message in, the greater your chances of capturing the attention of your target audience and converting them into repeat customers.

Personalization, personalization, personalization

The larger your company, the more difficult it is to portray your brand as authentic.

No customer journey is the same. Providing a personalized experience can help you interact with your audience on a more personal level.

You can address customers by their first name in an email, split up contact lists, and respond to comments on social media.

Quickly implement improvements and announce those changes with content

Responding to customer feedback in a timely manner will grow your brand in many ways.

First, you let your customers know that you understand their pain points. Just sharing empathy will go a long way with customer retention.

Second, you come as a company that actively listens to its target audience and accepts positive feedback just as it responds to critical feedback.

Third, position yourself as a brand that takes action.

Final Thoughts on Content Marketing

Remember – your customers always have the option to jump ship.

Don’t let them turn into your competition.

Build trust with your audience by creating and publishing high quality content across all channels. Over time, you will amass a following of brand loyalists who will stick with your company in the long run.

And you have your own content marketing strategy to thank for that.

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Featured image: 1 image / Shutterstock

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