London and New York – (BUSINESS WIRE) – January 13, 2022 –
LoopMe (“the Company”), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (“Mayfair”), a leading investor in technology and consumer growth, as its new investment partner. LoopMe has estimated total revenue of around $100 million for the full year of 2021, having grown 50% annually over the past three years, with the majority of revenue now coming from the United States. Mayfair-recommended funds are investing $120 million to acquire a majority stake in LoopMe which would value the company at nearly $200 million. The investment will see LoopMe continue to expand internationally while bringing innovative new products to market.
Founded in 2012, LoopMe has transformed the mobile advertising sector through the innovative application of Artificial Intelligence (AI) and Machine Learning (ML) technologies to improve the delivery of real-time media campaigns. Through its results-driven technology platform, LoopMe drives a measurable rise in brand deliverables and more effective targeting across online and offline marketing objectives, including brand elevation, purchase intent, insight, footfall and sales. LoopMe services are currently available via mobile, Connected Television (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. The company’s clients include brands, major holding companies, and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.
Mayfair’s investment will allow LoopMe to accelerate growth in its core markets such as the United States while expanding into new geographies, including Japan. Mayfair will become the largest investor, in partnership with LoopMe founders Stephen Upstone and Marco van de Berg, its broader management team and existing institutional investors including BGF.
This investment builds on Mayfair’s strong track record in digital media, which includes Talon Outdoor (a specialized outdoor media agency) and SuperAwesome (a leading digital media platform for children). Mayfair is also a shareholder in a number of rapidly growing unicorn companies such as Epic Games (developer of Fortnite and Unreal Engine), OVO Group (provider of technology-enabled power solutions), and Graphcore (a leading developer of artificial intelligence accelerators).
“LoopMe has experienced tremendous growth over the past 10 years, particularly in the US, within the mobile video app ecosystem and now in CTV,” said Stephen Upstone, CEO and founder of LoopMe. “As a leading data and privacy compliant software platform that delivers exceptional performance without the need for personally identifiable data, LoopMe is poised for continued success as the market continues to evolve in terms of data regulation and use. We are pleased to welcome the support of Mayfair Equity Partners as we expand into new geographies and add product offerings. New about data and measurement.
“Over the past decade, the mobile brand-based advertising market has experienced a period of rapid growth, expanding to over US$8 billion in size. This is a very dynamic part of the AdTech ecosystem, which is supported by increased mobile penetration and desire “We have long been impressed by LoopMe’s strong growth and market leadership, and see a huge opportunity to continue this path by supporting their in-app and CTV mobile capabilities,” said Daniel Sasaki, Managing Partner at Mayfair Equity Partners. We support Stephen and Marco as LoopMe continues to expand and diversify, particularly across the United States, Asia Pacific, Europe, the Middle East and Africa.”
“We have been consistently impressed by the outstanding growth LoopMe has achieved to date, with the quality of technology and exceptional results delivered to brands,” said Tom McDonnell, investor in BGF. “We look forward to working with Mayfair and management of LoopMe to help drive further growth and strengthen its presence in more international markets as it moves into the next exciting chapter of its growth trajectory.”
The transaction is expected to close as per usual approvals by or before February 2022. Key advisors for this transaction to LoopMe include Raymond James, Orrick, Harrington, Sutcliffe, PwC Strategy &, Intechnica, BDO, Deloitte and Mayfair Equity partners Goodwin Proctor, PwC, BDO and GP Bullhound.
For more information about LoopMe, please visit www.loopme.com.
LoopMe, a leading results-based platform, is closing the loop on digital advertising. By leveraging AI to improve real-time media delivery, we drive measurable increase in business results and more effective advertising across online and offline marketing objectives, including brand elevation, purchase intent, insight, foot traffic, and sales. . LoopMe was founded in 2012 with the goal of creating better consumer experiences through innovation, powered by data, to bring people and brands together. Headquartered in the United Kingdom, the company has global offices in New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. LoopMe investors include OpenOcean Ventures, HV Capital, Impulse VC, Claret Capital Partners, Da Vinci Capital, and BGF. For more information, please visit www.loopme.com.
About Mayfair Stock Partners
Mayfair Equity Partners is a leading investor in technology and consumer growth. Its primary focus is building strong partnerships with exceptional management teams. Mayfair has a proven track record of supporting digitally enabled businesses, including OVO Group, a market leader in technology-enabled energy retailing, Parcel2Go, the UK’s leading online marketplace for parcel delivery, Talon Outdoor, the only fully independent UK out of – Major specialist media agency, atHome Group, the market-leading real estate and classifieds platform in Luxembourg, SuperAwesome, a leading digital media platform for children, and Graphcore (a leading producer of machine learning and artificial intelligence accelerators). For more information, please visit www.mayfairequity.com.
BGF was founded in 2011 and has invested £3 billion in more than 460 companies, making it the most active investor in the UK and Ireland. BGF is a non-controlling minority as an equity partner with a patient outlook on investments, based on shared long-term goals with the management teams they support. BGF invests in the growing business of the UK and Ireland through its network of 16 offices. In 2018, Canada launched its equivalent – the Canadian Business Growth Fund – and in 2020, Australia did the same, based on the BGF funding model. For more information, please visit www.bgf.co.uk
1 Source: PWC
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Contact: LoopMe Press
Mayfair Equity Partners
Charlie Harrison/Katherine Kramer
One Nine Three Collection
Charlie.harrison @the193.com / Katherine.kremer @ the193.com
+44-788-4136-143 / +1-917-885-9704
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Published: 01/13/2022 08:00 a.m. / Disc: 01/13/2022 08:02 a.m.