San FranciscoAnd January 12 2022 /PRNewswire/ — Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has added the ability to manage LinkedIn Marketing Solutions campaigns to its MarinOne platform. MarinOne’s integration with LinkedIn’s campaign management, reporting, and ROI APIs gives advertisers better insights and improves the performance of their LinkedIn campaigns through machine learning and automation.
With nearly 800 million professionals and 4 out of 5 members driving business decisions based on the information they find on the platform, LinkedIn is an important lead generation destination for B2B marketers and others with long sales cycles.
MarinOne’s self-service platform unites industry-leading optimization tools with flexible reporting to help advertisers increase the impact and reach of their marketing investments in Linkedin.
Blast Analytics, an innovative agency that helps advertisers with LinkedIn campaigns, is testing MarinOne’s bid optimization solution.
“Marine Software continues to innovate and improve its technologies to achieve better performance for our customers,” he said. Brian Long, Senior Marketing Manager at Blast Analytics. “MarinOne’s solution saved us time in reporting on our LinkedIn campaigns and also delivered a significant increase in performance by leveraging its bidding technology.”
MarinOne acts as a hub that connects marketing to real business impact from an advertiser’s CRM, allowing for revenue optimization, not just filling out forms.
“By connecting final customer data with our advanced automated offerings, MarinOne can dramatically improve the performance of your campaigns,” he said. Chris Lian, Chairman and CEO of Marin Corporation. “LinkedIn is an untapped opportunity for many advertisers and we are excited to help advertisers drive growth on this fast-growing channel.”
Advertisers can manage their LinkedIn campaigns along with paid search, social campaigns, and paid ad networks to help generate additional demand. Marketers can coordinate their efforts across channels to ensure they work seamlessly across the customer journey.
Visit marinone.com/LinkedIn to learn more about supporting LinkedIn Marketing Solutions’ integration with MarinOne.
About Marine Software
The mission of Marin Software Incorporated (NASDAQ: MRIN) is to give advertisers the ability to increase efficiency and transparency in paid marketing programs running on the world’s largest publishers. Marin Software offers a unified SaaS ad management platform for search, social advertising and e-commerce. The company helps digital marketers transform accurate audiences, improve financial performance, and make better decisions. Headquartered in San Francisco With offices all over the world, Marin Software technology supports worldwide marketing campaigns. For more information about Marin Software, please visit www.marinsoftware.com.
SOURCE Marine Software