RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analyzed your marketing strategy for the year? Many companies struggle with marketing and getting their products or services to the right audience without pinpointing the exact source of the problem. Let’s highlight some marketing failures and how they can be avoided:

It has no strategy

Marketing strategy is the overall plan of a business to reach potential consumers and convert them into customers for their products or services. Most business owners who seek my coaching services come because they don’t have an effective strategy. They never spend time working on their business and have no clear marketing goals. Marketing strategy is only part of the marketing plan. Here are some examples of marketing strategies – content marketing, email marketing, email marketing, referral marketing, promotions, influencer marketing, to name a few. Get started today to strategize. It’s not too late yet. Just never.

Not understanding your customers

When I was a college student, working as a part-time telephone researcher at a company called BMRB, I called clients who purchased bathroom equipment. It seemed really boring at the time, but I later realized how important this market research is to my clients. Product improvements made due to research.

So today I ask, “What are you doing to better understand and serve your customers?”

Does not include a call to action

If you don’t tell your customer what to do, they won’t. Have you ever noticed how Youtube influencers, despite having thousands of followers, always tell their audience to subscribe to their channel and turn on the notification bell? This is how they grow their followers. What do you tell your customers to do after you offer them value? Here are some examples:

  • learn more
  • Participation
  • Loading
  • call us
  • Shop now
  • Book now
  • see more
  • Apply now
  • subscribe now

poor targeting

I say this over and over again. You cannot serve everyone. You have to specialize in targeting the right audience. Your target audience is no longer just about target demographics – the age, location, and hobbies of your ideal customer. You have to dig deeper and understand their deepest fears and pain, their purchasing motives, and potential objections, and then work out how you can resolve them.


Marketing success takes time; It takes time for your target audience, like you, to know and trust you. If you’ve been marketing for a month, that’s not enough time to determine if it’s working. It takes at least 6 months to see if your marketing campaign is working for you. Consistency is key because you may be tempted to give up while your strategy is still being developed.

Bad products or services

If you’re not getting a flood of testimonials from your customers or referrals, your product or service isn’t great. Now, that doesn’t mean you can’t improve it, remember to do research and ask customers how you can serve them better.

Bad product description

Have you ever visited a website or been interested in a product but it is difficult to purchase because the instructions are not clear or there are not enough payment options? It happens, which is why you have to make the buying process for customers as easy as possible.

Not analyzing your marketing campaigns

A campaign is a specific strategic effort to promote something. For example, right now, I’ve been helping one of my clients with marketing campaigns. As it works well the campaign will continue but if it is not good we will keep the target but change the tactic.

Don’t test or innovate

It is rare to find a business owner who will immediately market their business unless, of course, they hire an expert. You will test a lot of strategies to find the best one(s) for your business and make adjustments when necessary. One of the principles of good marketing is test, test, and keep testing.

Don’t invest in a marketing coach

With their experience in marketing, a Marketing coach It can come up with an effective marketing strategy for your business and motivate you to achieve your goals. They can help you analyze your marketing and help you identify loopholes. They can also help you activate new strategies that ensure your performance takes you to the next level.

I hope you find the above ideas useful and get started today to improve your marketing. a happy New Year.


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