The trends you’ll need in 2022

The trends you’ll need in 2022

How easy is it to cut out the noise and communicate with your customers?

Thanks to the convenience of a mobile phone, customers now expect more companies and want to interact with them differently – through text messages.

Find out how important text messaging is for local businesses and how to use it effectively.

On December 8, I moderated a webinar sponsored by Matt Boyce, Director of Marketing, and Austin Miller, Partner Marketing Director of Podium.

They surveyed more than 1,000 customers to find out how consumers feel about texting with local businesses and how local businesses can benefit from it.

In this quick summary of our webinar, you’ll get some tips and advice on getting the most out of these ideas. For more details, access the entire webinar.

The evolution of business correspondence

The way businesses communicate is constantly changing and evolving.

It started with the telegram, shifted to the postal service, and continued to evolve into the advent of email.

the problem: Now, our inboxes are overloaded with emails.

the answer: SMS messages.

Consumers say texting is an easy and convenient way to respond to business.

with very High open rate of 98%, Text marketing equates to the open rates of email marketing at its peak.

Text message Click-through rates are 18% – 6.9 times higher than email – but Only 12% of local businesses use text messages as a marketing tool.

This means that most local businesses are not taking advantage of text messaging yet, and are ignoring many opportunities to better interact with their customers.

Your brand can be on top.

Your brand can show that they care, show they respect your customers’ time, and make a good impression by providing the amenities of texting.

[Gain A Marketing Advantage Over Your Competition] Instantly access this webinar →

The power of conversational texting

Your customers crave conversations that go beyond blasting messages.

  • 74% of consumers said they would text a local business as if they were real people.
  • About half of consumers say they are more likely to respond to work text messages if the employee introduces himself/herself.

Marketing advantage of text messages

When asked if consumers would like the ability to communicate with a local business via text message, this is what they have to say:

  • 24% – Yes, and I already do.
  • 43% – Yes, and I haven’t yet.

With a great desire to interact with businesses via text messages, there is also a great opportunity for businesses to differentiate themselves through this channel.

Make your brand stand out Being the first to market SMS messages in your field of specialization.

When you do a good job, you can gain an edge and stand out from your competition.

Consumer texting trends

texting her a 209% increase in response rate Compared to phone calls, emails, or even Facebook Messenger.

Although consumers usually don’t respond to voicemails and calls, they usually reply to text messages.

why? It’s fast and easy.

Consumers are looking for Ease or convenience When communicating with a company.

For example, you may discover that your customers really enjoy answering text messages outside of business hours.

Perhaps you can provide instant answers or create a low-barrier entry point for nurturing a new lead.

When you use text messaging in your marketing and sales funnel, your customers will feel as if they have a special connection to your brand.

[Get All The 2022 SMS Trends] Instantly access this webinar →

SMS Marketing Tips for Local Businesses

The Podium platform conducted a survey with 1,000 respondents; Their answers will give you insight into how to create the perfect SMS strategy.

Offer incentives

Podium has found that customers want local businesses to submit:

  • Incentives (coupons, discounts, discount codes).
  • Loyalty offers and benefits.
  • “Back in stock” notifications.

Add customization

You can also create a stronger connection by adding personalization to your text messages.

Personalization, such as using a customer’s name, greatly affects sales and customer service.

transmission frequency

On average, the Podium platform recommends sending text messages once a week or once a month.

However, the frequency of sending promotional messages depends on the type of business.

Create a frictionless buying experience

Texting gives your business the ability to be proactive, feed a customer within minutes, and make a sale.

Just being there to answer questions, provide instant and valuable links, and show the customer you care increases your ability to convert.

For example, within a short period of time you can:

  1. Create a second, frictionless payment method for services within the texting experience.
  2. Create a sales funnel that starts with Google search and moves the lead to a quick signup to start the sponsorship phase.
  3. Transfer your lead in an easy way to pay through SMS.
  4. Ask customers to leave a review, which helps improve your page and get a higher rank on Google.

[Learn How To Implement SMS Payments] Get instant access to the full webinar →

SMS Marketing for Local Business: Trends You'll Need in 2022image source: podium

Text messaging is great because it’s already on everyone’s phone, and your customers don’t have to download another app to do all that.

How to avoid unsubscribing

Consumers unsubscribe when companies text them without permission or when you don’t remember signing up.

Make sure you have permission to text your customers by having them sign up.

Other scenarios that lead to opt-out are:

  • Receiving too many messages.
  • Receive messages that are not relevant to them.
  • more.

[Learn Each Reason Customers Unsubscribe] Get instant access to the full webinar →

[Slides] SMS Marketing for Local Business: Trends You’ll Need in 2022

Here is the presentation:

Join us for our next educational webinar!

How we created 600+ links in 30 days and you can too

Learn how to optimize your landing pages and make better use of the traffic you’re already getting. Join our next tutorial webinar on Wednesday, December 15th at 2PM ET, and learn how to rank better on Google SERPs.


photo credits

Featured image: Katrinaku / Shutterstock & Paulo Bobita / Search Engine Magazine

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