Constant Contact acquires Vision6
Email and SMS marketing platform, Vision6, has been acquired by Constant Contact for an undisclosed amount.
US-based Constant Contact, a digital marketing platform also geared towards small and medium businesses, confirmed that it signed an acquisition agreement this week on a deal that is expected to expire in the second quarter of 2022.
Founded in 2001, Vision6 offers an Australian SMS and email marketing platform with a client base that ranges from small businesses to government, non-profit, retail and marketing agencies. Clients include IVE Group, Mitsubishi Electric, Big4 Holiday Parks and poolwerx.
The companies said that the combination of Vision6 and Constant Contact provides a platform for growth in the Australian market and will enable Vision6 customers to enjoy the benefits of the Constant Contact comprehensive digital marketing software platform.
“The acquisition of Vision6 will bring us a strong management team with a deep commitment to serving Australian clients,” said Constant Contact CEO Frank Villa. “I look forward to working with the Vision6 team to lead investment and growth in the Australian market.”
Matthew Myers, co-founder and CEO of Vision6, also expressed his delight at the combination of his efforts. “Constant Contact is not only a pioneer, but an industry leader, and I look forward to leveraging the depth of their solutions to bring increased value to our customers and partners in Australia.”
BlueConic CDP Acquires Strategic Private Equity Investment
BlueConic has secured a strategic investment from the private equity firm, Vista Equity Partners, to accelerate the growth of its Customer Data Platform (CDP).
The investment was led by Vista’s Endeavor Fund and will be directed toward accelerating BlueConic’s global expansion efforts. The amount invested was not disclosed. Existing investors, including Spring Lake Equity Partner, Sigma Prime Ventures and Converge Venture Partners, will continue to be secondary investors in the company.
The BlueConic CDP platform is used by more than 300 companies worldwide including Heineken, ING, T-Mobile and VF Corporation.
“In today’s privacy-first era, I truly believe Vista is the best possible partner to help BlueConic — and our customers — take full advantage of the growing demand for the collection and use of approved first-party data,” said Bart Heilbrunn, founder and CEO of BlueConic. “This investment represents an exciting milestone in our company’s journey that will allow us to benefit from the extensive knowledge and experience of Vista as we continue our mission to transform how businesses operate by putting standardized, actionable first-party data in the hands of growth-conscious users.”
Nosto acquires SearchNode
Trade experience platform Nosto made a second acquisition of the company, snapping up e-commerce search tech company SearchNode for an undisclosed amount.
Nosto said SearchNode’s award-winning search technology, which relies on natural language processing, will allow customers to implement site customization, merchandising, segmentation and testing strategies locally to further improve shopper journeys.
“As we integrate personalized search into our AI-powered commerce experience platform, for the first time, retailers will be able to harness the full power of search data across the entire store to deliver seamlessly connected and personalized commerce experiences from the moment a user arrives on their site,” the CEO said. Nosto, Jim Lofgren.
The deal follows Nosto’s acquisition of the Stackla Visual user-generated content offering in May 2021. With the addition of visual UGC and built-in search at the core of the Nosto Commerce Experience Platform, Nosto claimed that it was now in a position to offer retailers a comprehensive suite of commerce experience optimization capabilities within a unified platform. .
The transaction is subject to regulatory and other approvals and conditions.
IronSource completes acquisition of Tapjoy
Meanwhile, IronSource has officially completed its acquisition of Tapjoy, a move it says will increase monetization opportunities for app and game developers.
Israel-based NYSE-listed IronSource announced its acquisition of Tapjoy, a mobile marketing and monetization company, last October in a $400 million deal. The acquisition is designed to enhance ironSource’s offering to app developers, while also increasing access to in-app inventory, as well as tools for in-game advertising.
Designed to help advertisers connect with app users, Tapjoy was founded in 2006 in San Francisco. It’s one of four acquisitions IronSource has made in 12 months. Other programs include in-app monetization player, Soomla, video ad and playback platform, Luna and mobile app marketing automation resource, Bidalgo.
“This acquisition, along with our other acquisitions recently, will increase the number of access points we have in app-based businesses, as well as provide additional opportunities to expand the number of solutions customers use on our platform,” the co-founder said, Tomer Bar Zeev.
Lotame and FullContact partner to improve data connectivity
FullContact, a consumer identity-as-a-service solution operator, has partnered with Lotame with the goal of providing marketers and advertisers with improved data communication across the open web without third-party cookies.
The core of the partnership is the most effective new data preparation solutions. To do this, the FullContact ID graph will be combined with the Lotame Panorama ID for scaling and activation. FullContact’s Person-Based Identity Graph allows marketers to enter data offline without exposing personally identifiable information (PII) to the digital media ecosystem.
As customers onboard first-party data to Lotame, the companies said FullContact’s Resolve identity accuracy product will deliver a much higher match rate for Lotame’s Panorama ID, as well as faster turnaround through custom integration. This is done so that Lotame customers can more quickly take advantage of first-party data for monetization, audience expansion, targeting and measurement.
“Marketers have been frustrated with the setup solutions available to them,” said Christopher Harrison, CEO of FullContact. “Current solutions are expensive, slow, and rely heavily on third-party cookies and sub-par match rates. This partnership offers a new option that allows brands to join, enrich and activate their data better and faster than before, while respecting individual privacy.”
Lotame’s FullContact solution brings the ability to engage addressable audiences across a growing number of activation partners including MediaMath, AdForm and PubMatic, as well as traditional activation channels such as demand-side platforms (DSPs) and ad servers (such as Google Ad Manager).
“We were specifically looking for a privacy-first partner with good SLAs to commit to building a framework for bringing offline data into an addressable identifier space. We found that partner at FullContact,” said Pierre Denet, Head of Lotame Global Partnerships.
Gainsight acquires community software operator
Gainsight joined the acquisition path this week, signing an agreement to buy inSided, an Amsterdam-based private company.
InSided has a community management platform used by hundreds of companies including Gainsight, Gong, Productboard, Hopin, Sprout Social, and Zapier. Gainsight said adding inSided to its existing products ensures that the company’s digital products, customer-facing teams and customer communities are connected across the customer journey.
“Every technology company wants to increase net revenue retention [NRR]said Nick Mehta, CEO of Gainsight. “In our research with customers, the top strategy they have been using to expand has been to leverage communities to bring users directly into the customer success process and connect customers with their peers. We are excited that adding inSided to our portfolio now allows Gainsight customers to expand their digital customer success efforts via growth-led initiatives Community-led, product-led, and customer-driven.”
Gainsight has been in the customer management game since 2013, and in 2018 Gainsight PX emerged as the primary platform for customer and product teams to perform product analytics and customize customer interaction within the app. With this latest acquisition, Gainsight said customers will be able to expand the existing suite with a customer community hub, centralizing all content and engagement for end users on a single platform.
Financial terms were not disclosed.
AskNicely raises $32 million to disband Front Line team
AskNicely, a customer service associate, has completed a $32 million Series B funding round and launched its new Frontline Success platform.
The funding round was led by Five Elms Capital with the participation of existing investors, Nexus Venture Partners and Blackbird Ventures. As part of the funding, Five Elms’ Ryan Mandl will join AskNicely’s board of directors.
Funding is earmarked to help AskNicely create next-generation customer experience programs for service companies, and bring better technology to front-line teams. Including doubling the number of employees.
CEO, Aaron Ward commented, “It’s kind of disgraceful that the category of workers that has the most impact on customer experience is also the category of workers with least service, wages, and underestimation.” “We built AskNicely for frontline workers and make it our mission to make frontline work great.”
Ward said the Frontline Success platform is inspired by some of the world’s leading companies run by people who have invested in technology to train and motivate millions of frontline workers without the need for supervision or layers of traditional management.
He explained, “Brands like Uber and Airbnb have demonstrated how customer feedback can be used in the form of games for employees who engage with customers to unlock small daily improvements that, over time, drive status and rewards with concepts like ‘Superhost’ or ‘Uber Platinum Pro.'” For the first time, any service company can now empower every front-line worker with the same capability in a simple mobile app.”
Ward claimed early customers saw their NPS results doubled and made millions in savings in sales and marketing costs from increased repeat purchases and referrals.
ActiveCampaign introduces more Growth Accelerator apps for the first time
The digital marketing platform, ActiveCampaign, has taken the wraps off new Growth Accelerator Apps that aim to help customers better automate events, surveys, data storage, and direct mail.
The Growth Apps ecosystem launched in the second half of 2021 and produced a suite of apps complementing the ActiveCampaign core offering. Latest offerings provide the ability to automate Sendoso gifting and direct mailing processes through ActiveCampaign CRM; Functionality to start polls through Delighted by updating ActiveCampaign deals and contacts; Integration with Snowflake marketing data automation platform; And seamless links with the e-commerce automation solution, Magento.
“We are already seeing customers succeeding in integrations from this program, and I am confident that more customers will benefit from these new applications as we launch in 2022,” said Jason Vande Baum, founder and CEO of ActiveCampaign.
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