9. Define keyword groups for topics to create content themes around them
A strategically connected content hub will push each of your posts higher in Google’s rankings.
First, create individual posts for your future hub by figuring out what your content center can contain.
Start by searching for keyword topics that your site ranks in the top ten.
If you rank high with a job to [thomas edison inventions] and another for [nikola tesla inventions]Find out how many other “Name + Inventions” keywords can be converted into posts.
In this example, there are more than 500 phrases that can be turned into self-contained blog posts.
Each of the 500 “name + invention” phrases generates over 1,000 organic visitors per month.
Once you have published 20 posts about inventors and their inventions, you can create your own content center.
Follow up with our example:
- Step 1: Create a page as your hub and name it “The Greatest Inventors of All Time.”
- Step 2: Organize inventors by time period.
- Step 3: Create one or two paragraphs summarizing the inventor and his most famous invention.
- The fourth step: Add an internal link to the inventor’s invention blog post so the reader can see all of his inventions.
- Fifth step: Return to the “Greatest Inventors of All Time” content center from each of the inventors’ blog posts.
10. Easily discover your lowest competition/high traffic phrases with RankIQ’s keyword libraries
Unless you are a top expert in keyword research, it will take you over 100 hours to search for one place.
You’ll also make small mistakes along the way, which leads to you writing content with keywords outside of your domain.
RankIQ is currently the only keyword research tool with the best experts doing the research for you. They have selected the least competitive and high-traffic keywords for over 300 niches.
Content Creation Tactics
11. For posts that rank #3 – #10, add more content to the end of the posts to move the rankings up safely
By adding content to the end of your post, you keep the layout of the original blog post as is.
This process prevents you from changing existing content, which could lower your ratings.
Additional content at the end increases settling time while helping you rank for more keywords and long-tail phrases.
12. Write 40-50 word paragraphs in order to get more featured snippets
Moz and several other studies have confirmed that the optimal length for featured snippets is 40 to 50 words.
This word count is also about the average size of a three-sentence paragraph, ideal for engaging readers.
13. Add the FAQ to the end of your post, covering questions also asked by Googlers
The simple FAQ section at the end of the post can offer a lot of value to the reader.
- Step 1: Before you hit publish, type your target keyword into Google, look at the most popular people, ask questions.
- Step 2: Click on the last question to see more questions, and four more questions will appear.
- Step 3: Find a few articles not covered in your post, and create an FAQ section at the end.
- The fourth step: Mark this section of the FAQ outline.
This additional section will increase your time on the page, help you appear in People Ask as well, and get more featured snippets.
14. Use AI SEO tools to make your post the most comprehensive post on the topic
AI SEO tools like Clearscope and RankIQ determine everything you need to cover in your blog post to compete for first page ranking.
These tools also come with an AI content classifier, which makes it easy to see where you are and where you want to be.
15. Create statistical graphs with an aspect ratio of 16:9
There are very few pieces of content that will generate backlinks and social shares, such as a statistic graph.
- Step 1: Do a Google search for “the topic of your blog post + stats” (eg: influencer marketing stats).
- Step 2: Identify the top five compelling statistics.
- Step 3: Create an image with a 16:9 aspect ratio that highlights stats and mentions the source.
- The fourth step: Strategically place each of your statistical graphs throughout your letter.
Pro tip: Using a 16:9 aspect ratio will make your statistical infographic look great on desktop and mobile.
Page Title Tactics
16. Add Most Searched Front End Title Modifier to Increase CTR
Most themes and outlets have specific front-end modifiers, such as ‘easy’ or ‘DIY’, that the public looks for and matches with.
For example, food bloggers get most of their organic search traffic from recipe posts.
The 2021 Food Blog SEO Study identified the three best front-end modifiers for recipe posts: Easy, Best, and Homemade.
“Easy Carrot Cake Recipe” is a great example of a recipe title that uses the word “easy” as a front-end modifier
The front end modifier plays a major role in getting Google searchers to click on the result.
17. Add the most searched tail end header modifier to rank above your long base tail
Sticking with the same recipe example, the two most searched tail end modifiers for recipes are “with” and “without”.
For carrot cake, the long-tailed keyword with “with” is: [carrot cake recipe with pineapple]
This is the ultimate title using the modified front end “easy” and the tail end “with pineapple”: easy carrot cake recipe with pineapple.
18. For list publications, you must apply with a number 10 higher than the highest number on the first page
People click on the top numbered title because they see that page contains the most comprehensive information about the topic they are looking for.
Furthermore, going to 10 on your list will increase your average users time on the page and help you rank for long tails.
19. Use 60 characters or less to prevent Google from rewriting your nickname
A September 2021 study found that Google is 57% more likely to rewrite title tags over 600px.
The maximum that SERPs can display is 600 pixels (about 60 characters).
20. Add the current year in parentheses to show that your content has the most current information
Google searchers search for the latest information; It is easy for them to locate it.
Make the current year stand out in your title by placing it in parentheses.
People click on headlines with parentheses 38% more often than people who don’t.
internal linking tactics
21. For posts that rank #2 – #8, link to from the top of your authority pages
Positions from 2nd to 8th will make the most important gains by moving up the rankings.
You will get an increase in traffic from 28.4% to 53.2% by moving up one point.
This increase can usually be achieved by adding two or three internal links from highly referenced pages on your site.
22. Link all new posts from at least 2 pages with the important page authority
Once you publish a new blog post, link to it from two existing pages that have high page authority.
These two internal links will give the new post a power boost right outside the gates.
23. Use longer text to give Google more context and increase CTR
Instead of just linking a single word phrase, link a group of words that provide more context to Google and entice the reader to click on it.
This will reduce the bounce rate and increase the sleep time.
SEO knowledge tactics
24. Use Feedly to collect the latest headlines from your SEO blogs
Every morning read the new headlines of your favorite SEO blogs. Make it easy and use Feedly.
For example, I have three feeds. The former contains all the daily news sites and blogs such as SEJ. The second contains blogs adding new posts weekly, and the last feed shows all recent tweets from SEO experts.
25. Listen to Podcasts Like Millionaire Bloggers
I love listening to solo podcasts that offer unique and actionable tactics. Instead of listening through a 45-minute interview to find one little nugget, these shows have a proven expert in teaching actionable growth tricks in short 10-minute episodes.
If you liked my list of 25 SEO Techniques, I teach new ones like these every week in my podcast.