Are SEO and Social Media Practices Related?
The question is important to digital success because online businesses are eager to stand out in today’s crowded marketplace.
You can’t ignore SEO and its benefits, the same goes for social media as well. Primarily because both channels are very important when it comes to product discovery, research, and helping people make their purchasing decisions. Rather than considering these marketing channels as either – or, it is wise to find a common denominator between them.
Some of the ways marketers can boost their social media efforts with SEO:
- Make sure your social profiles are filled with as many keywords as possible.
- Never forget to incorporate primary keywords as social media is becoming more and more integrated into your search. Look no further than the recent upgrade to Instagram’s keyword research feature.
- Take advantage of link tracking because you will have a fair chance of attracting more target audiences.
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Some social and marketing techniques that can help:
1. Social sprout
This is one of the best tools you can have as part of your Martech arsenal. It’s a social media management tool that helps marketers organize their content calendar and assets in one place. It helps you manage social content, you can easily improve your search advertising game here.
Loomly, as it proudly portrays itself as a “brand success platform,” is ideal for smaller social teams looking to organize and collaborate on social content. The tool’s top features are built-in calendars, workflows, and deadlines that make scheduling and pitching content ideas easy.
Marketers talk a lot about the importance of social listening which helps identify trends and potential customers. Audisense, is the next level tool for businesses to help define and segment their social media audience.
4. SE Ranking
Creating content to encourage people to share and participate is critical to the success of social media. The content you share on your platform makes up your brand identity, it is very important to analyze your content goals and resources and share the right kind of content. SE Ranking is a multi-faceted tool that highlights hidden opportunities to see what type of content fits your brand.
5. Napoleon Cat
One control panel and you can manage all your social media profiles right from this tool. This will cover everything from publishing and conversion tracking to analytics and reporting. A good thing to have is the Social Inbox feature, which enables marketers to see all messages, reviews, and comments from various platforms in one place. An individual can respond to these messages easily and improve the brand image in the eyes of customers.
Whether it is search or social advertising, research plays an important role. Comprehensive research is not only important to improve your branding efforts, but also to find out what your competitors are doing. BuzzSumo helps with search and social advertising, and will continue to tell you what kind of content is beneficial for your business. Some of the most important features include finding influencers related to specific topics, alerts based on keywords, links, brands, etc., and competitor tracking.
The tool contains this power-packed suite of useful traffic and social media features that help improve your overall marketing strategy. And the most relevant of all is the social sharing feature that makes it easy to share your content. Besides, the tool will also help in tracking the number of posts.
While we’re talking about search advertising, we can’t miss Ahrefs. It is a goldmine of useful keywords and is the perfect place to come up with keyword ideas and ranking opportunities. This tool has always been known to be the best in competitive analysis but it also helps ensure that existing content is up to the mark.
There are a host of other tools available in the market for marketers to choose from and enhance their social media efforts. What are some of the tools that helped you?
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