Be the answer in your next interview

Be the answer in your next interview

Amelia Earhart said preparation “is really two-thirds of any project.” The amount of interview preparation determines how well you do at your interview, and interview performance is the determining factor in whether or not you receive a job offer.

Just like auditioning for an actor or musician, your interview is a kind of audition. The good news is that the test can be passed. In order to get any test, you first need to understand what the test will be like. Think of the open job you are interviewing for as a “problem,” and you, the candidate, will be the solution to that problem.

Let’s say you are a marketing professional. Take a step back and think about why marketing exists in the first place. It is to inform and engage potential customers about a product or service. The next question you should ask yourself is, “What’s so hard about that?” You want to come up with two to three high-profile reasons.

For example, you first have to get people’s attention in a crowded place. And then, once you have their attention, you have to convey your value so that it looks better than any competitor. Now that you have identified the problem, ask yourself, “What skills would be most helpful in solving this problem?” In our marketing example, creativity and bold communication would be very helpful. Now imagine your interviewer asking you, “What strengths do you possess that would make you successful in this position?”

You might respond with something like, “I am a thoughtful, compassionate leader who listens deeply and helps raise the level of skills of everyone on my team.” Although this is a good response, and most organizations can benefit from good leadership, it is not as valuable a response as this: “I am a strategic and inspiring communicator who finds joy in delighting future customers through bold, value-based communication.”

The first response related to raising the level of others will work well if the problem of the job is to prepare a team of marketing professionals with different levels of competence. The second response is to address the language of the problem. If you don’t present yourself as the solution to the problem, someone else is there. Here is a three-step process to better understand your interview issue so that you can pass the test.

1. Perform a high-level analysis of the industry or company’s weaknesses.

2. Get inside information from the recruiter or hiring manager.

3. Make a detailed analysis of the job description.

First, start with your high-level knowledge of the industry and your role, just like the marketing example we discussed. Second, use your inner intelligence. You will get this from your conversations with the people who work there who can give you the inside information about the problem. This may be a recruiter or a colleague. Ask anyone you can this question, “What do you think is the biggest challenge this situation is trying to meet?” They will often tell you directly.

Finally, use the job description. Really review it and read between the lines. How do they describe the problem? A detailed examination of the job description uses the company’s own language to give you an idea of ​​what is more problematic or more important.

I recommend running the job description through the word cloud builder. When using the word cloud generator, copy and paste only the descriptive part of the job posting that describes the relevant part of the job. Don’t copy the requirements section that says, for example, “three years of management experience and five years of marketing experience.” You will only see the word “experience” returned. Focus on copying the parts of the job description that really describe the job.

For illustrative purposes, I reviewed the position of Email Marketing Manager at Amazon Fashion. Using the word cloud builder, the largest or most popular words returned included, “Amazon, experience, and fashion,” which makes sense given the position. Instead, look at the following larger or medium-sized words, where the relative size of the word indicates greater frequency in word use, and you can assume that these words are the most important in relation to position.

For the Amazon Fashion job description, I saw the words “high, fast-paced, helpful, quality, and growing.” In re-reading the requirements for the job, I decided that the goal of the job was to help increase sales and that the word “high” appeared frequently in terms such as “high quality,” “high growth,” and “high aesthetics.”

During your interview, use this information to shape all of your responses. For example, by saying that your email marketing has “high aesthetics and is reviewed with the highest quality standards in mind,” you can show how you can increase sales. By using the language of the problem, you will be able to position yourself as the solution. Simply.

Use this three-step process to do a quick job of determining what will be “on the test” during a job interview. It’s all about framing yourself and your answers as a solution to their problem. be the solution.

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