Eat Well Group partners with leading digital commerce agency Avenue7Media to boost Amazon sales of wallet products

Eat Well Group partners with leading digital commerce agency Avenue7Media to boost Amazon sales of wallet products

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Eat Well Group has announced a partnership with leading digital commerce agency Amazon to focus on specific growth in Amazon.com across its products and products.

Vancouver, British Columbia, January 13, 2022– (BUSINESS WIRE) – Eat Well Investment Group Inc. (the “company” or “Eat well group” or “EWG”) (CN: EWG) (US: EWGFF) (FRA: 6BC0) We are pleased to announce the participation of Avenue7Media (“Ave7”) as Amazon’s leading digital commerce agency, focused on the growth of Eat Well portfolio investments, brands and consumer products through Amazon.com.

According to the Amazon Advertising Report, 74% of American consumers start searching for a product on Amazon, while 56% claim that if they could only buy from one store, they would choose Amazon.1 Today, the e-commerce giant generates nearly $30 billion in online grocery sales2 It remains an integral part of the Eat Well Group and its multi-channel investment portfolio distribution strategy.

With its winning products that include Sapientia Technologies’ “vegetarian chito” and Amara Organic Baby Foods products resting on the shelves, e-commerce is an efficient and robust distribution channel. Ave7 has been involved in developing the online snack platform for Eat Well Group’s portfolio products, with delivery in Spring 2022, snacks will continue to grow at 3-5 times offline sales rates according to internal data analytics by Ave7’s technology group.

Jason Boyce, founder and CEO of Avenue7Media, a Los Angeles-based company that successfully started and sold two previous Amazon platforms, before creating the next-generation digital commerce company to help brands with hyper-growth. “With the snack market being a multibillion dollar sector, good-for-you vegan snacks could become the internet dominant.”

“The team at Avenue7Media are operators with a digital marketing mindset,” said Mark Enid, CEO and Managing Director of Eat Well Group. “We chose to partner with them because they understand Amazon in terms of technology, shopping behavior, finances and logistics simultaneously. We can’t wait to drive significant growth for years to come,” Aneed continued.

In addition, the company is pleased to announce that it will expand its digital and market awareness campaigns in North America and Europe on behalf of its portfolio companies, including press, advertising and social media initiatives. Marketing and outreach programs include both existing linkages with equal partners and new ones for a total total spend of $997,000. The company has engaged the following service providers to support the growth of its portfolio investments:

  • PRmediaNow, Inc. (“Barmedia“) to provide the Company’s media communication services for a period of 6 months beginning on January 5, 2022 and ending on July 5, 2022, for a total cash consideration of $20,340 and 200,000 stock options (“)stock optionsexercisable at C$0.60 per ordinary share in the Company’s share capital for a period of two (2) years from the date of issue. The stock options will become vested on January 5, 2023. PRmediaNow, Inc., specializing in editorial insurance Gained media coverage through outreach Media with reporters, producers and bloggers.

  • Brands Network for Investors (“Son“) to provide weekly coverage with expanded editorial content, customized media kid, branding and marketing services to the Company for a period of 6 months beginning on December 3, 2021 and ending on June 3, 2022 for a total cash value of $58,000. You will use a variety of different platforms and media types including for example Not limited to InvestorWire, social media and IBN newsletters.

  • Stockhouse Publishing Ltd. (“The store“) to provide advertising campaign, video creation and distribution, global insights reports, warranties, and various marketing products to the Company for a 12-month period beginning on December 8, 2021 and ending on December 8, 2022, for a total cash consideration of $157,500. The media can be viewed at stockhouse.com.

  • GloBull Media LLC (“Global”) for an advertising presentation and DEM awareness campaign from January 17, 2022 to January 31, 2022, for a total cash consideration of $118,500. Global Specializes in digital ad placement, sponsored article placement, display ad distribution, push notification and search engine marketing with content displayed online.

  • Media One AG (“Media One”) to provide press initiatives, traditional online media content creation, web development, online broadcasting and translation services focused on the EU for a period of 16 months from 1 February 2022 to 1 June 2023 for a total cash consideration of €450,000. A variety of different platforms and types of online media.

All prior information relating to promotional activity is disclosed in accordance with the requirements of law.

To learn more, join the Eat Well Group mailing list for important updates.

ABOUT EAT WELL GROUP

Eat Well Group is a publicly traded investment company focused primarily on high-growth companies in the agribusiness, food technology, plant and ESG (Environmental, Social and Governance) sectors. The Eat Well Group management team has a proven track record of providing resources, financing, and building successful businesses across a wide range of industries and maintains a current investment mandate in the health/wellness industry. The team has funded and invested in early stage venture firms for over 25 years, resulting in unparalleled access to deal flow and the ability to create a portfolio of opportunistic investments aimed at superior risk-adjusted returns.

Disclaimer of Forward-Looking Statements

This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable Canadian and US securities laws (collectively, “forward-looking information”). Forward-looking information is often, but not always, identified by the use of words such as “seek,” “expect,” “believe,” “plan,” “estimate,” “expect,” “probable,” “intend,” and statements that that an event or consequence “may,” “will,” “should,” “could,” “might” occur or come true, and other similar expressions. The forward-looking information in this press release includes expected future business developments for the companies in which Eat Well Group invests. Forward-looking information is based on assumptions that may prove incorrect, including but not limited to the Company’s ability to carry out its business plan. The Company considers these assumptions reasonable in the circumstances. However, forward-looking information is subject to commercial and economic risks, uncertainties and other factors that could cause actual results of operations to differ materially from those expressed or implied in the forward-looking information. These risks include, but are not limited to: failure to negotiate and implement additional investments in target industries, and the company’s ability to complete investments in a timely manner or at all; Receipt of approvals required to complete additional investments; The Company’s ability to realize the expected benefits and synergies of investments; Unexpected disruptions to the operations and business of the Company and its investee entities as a result of the global COVID-19 pandemic or other disease outbreaks including the re-emergence of COVID-19 cases; The company’s ability to comply with applicable government regulations in a regulated industry; any change in accounting practices or treatment that affects the consolidation of financial results and adverse market conditions; The uncertainty inherent in production and cost estimates and the potential for unexpected costs and expenses; input costs; crop damage; Lawsuit; currency fluctuations; Competition; Availability of capital and financing on acceptable terms; industry standardization; loss of key management and/or personnel; and other risks detailed herein and from time to time in filings made by the Company with securities regulators. For more information about the Company and the risks and challenges facing their business, investors should review their annual filings available at www.sedar.com.

The Canadian Stock Exchange has not approved or rejected the information contained herein and is not responsible for the adequacy or accuracy of this news release.

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1 https://www.forbes.com/sites/forbesagencycouncil/2021/08/23/why-the-best-opportunity-to-sell-on-amazon-is-here-and-now/?sh=87fc97876201
2 https://www.emarketer.com/content/how-amazon-walmart-target-compare-digital-grocery-sales

View source version on businesswire.com: https://www.businesswire.com/news/home/20220113005806/en/

Contacts

Eat Well Investment Group Inc.
Mark Enad, CEO
ir@eatwellgroup.com
www.eatwellgroup.com

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