ESPN Gets Spicy: Releases ‘Post-Season’ Spice Blend To Celebrate The Big Risks In Post-Season Football

ESPN Gets Spicy: Releases ‘Post-Season’ Spice Blend To Celebrate The Big Risks In Post-Season Football

For football fans, all is well in the post-season. So, game time, ESPN is giving fans something to up their foodie, too. an introduction: Post interpretation.

Post-Season is a seasoning blend intended for fans looking to pair the intensity of post-season soccer with the intense flavor of back-cooking or pre-cooking. The seasoning consists of salt, onion, gochugaru, garlic, paprika, black pepper, and cayenne. (Note: Post-season use is not recommended for fans of teams under .500)

“Fan service is what drives us, and post-rendering is an unexpected but honest way to capitalize on our mission,” said Curtis Friends, Senior Director of Sports Marketing, ESPN. “Post-season football is when everything goes up, so it made sense for ESPN to help people raise their fan base in one of its strongest expressions: food.”

While the bottles are not on sale, more than 10,000 bottles of Posteasoning will be offered at post-season games throughout the rest of the football calendar year. Fans in Indianapolis ahead of the College Football Playoff National Championships will be able to pick up a bottle of Posteasoning at ESPN’s Fan Central Playoff located at the Downtown Indianapolis Convention Center (100 S Capitol Ave, Indianapolis, IN 46225) while supplies run out. Fan Central takes place January 8-10.

“Every now and then comes an idea that everyone instantly agrees needs to be in the world. Today, that idea is a bottle of spice from ESPN,” said NJ Placentra, Creative Director of Arts & Letters Creative Co. today.

Additional activations around the idea include:

  • Partnered with James Beard Award-winning fishing director, Rodney Scott, who provided some recipes, tips, and tricks on how to best use post-season.
  • The boxes for the selection of football fans and foodies are sent across the country
  • hype video Getting fans excited about post-season (and football after season)
  • mini site (promo.espn.com/postseasoningWith videos, photos, recipes, tips and tricks all in one place for fans to experience

“Whether I’m on the field or at the back door, as a big football fan, I know the post-season is the time we all need to up our game,” Scott said. “I’m excited to help ESPN in its mission to serve sports fans by creating recipes, tips, and tricks for using Posteasoning.”

credits
Client: ESPN
Laura Gentile Executive Vice President of Commercial Marketing, Networking and ESPN
Emeka Ovodeli Vice President of Sports Marketing
Curtis friends Senior Manager, Sports Marketing
Margaret Davis Associate Director of Sports Marketing
Alexa Dittelbach Sports Marketing Manager
Lauren Jurajec Sports Marketing Manager
Willie Anderson Associate Director, Sports Marketing
Leah Jones Sports Marketing Coordinator
Nidhi Bhagat Sports Marketing Coordinator

Agency: Arts and Creative Discourses Company.
Charles Hodges Founder, CEO of Creative
Molly Jamison creative director
New Jersey Placentra creative director
Brendan Howard creative
Sam Christian creative
see tema Production Manager
Kalien Colburn Executive Producer
Zach Sabin a product
Rich Weinstein General Director
Brenda Schneider Group business manager
Hill Shore business manager
Martin Madriga business man
Andy Grayson Strategy Manager
Alex Morrison Strategy Manager
Nana Dadzi strategic
Lenora Cushing Business Affairs Manager
Jennifer Kemitzsch Business Assistant
Cam D’Annunzio Music Supervisor

Production company: XYZ Creative Letters and Arts Company
Whitney Green Executive Producer
Jeff Castillo Director
Libby Crane first product

Release: XYZ Creative Letters and Arts Company
Ben Sorber editor
Jason Quarles animation
Whitney Green Executive Producer
Rob Roscoe a product
Micah Perry Technical Director

Visual Effects/Finishing: XYZ Creative Letters and Arts Company
Matt Doo Painter/Artist Matching

My voice immersion music
Matt Whitworth sound engineer
JL Hodges Executive Producer

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