How to balance a full-time job and a side hustle on YouTube: the timeline

How to balance a full-time job and a side hustle on YouTube: the timeline

  • Julia McNamee has a full-time job as a director of digital events at a media company.
  • She also has a YouTube channel with 50,000 subscribers called ASMRxBABEE.
  • Here’s how you spend a typical day between meetings, event planning, and content creation.

Julia McNamee never aspired to be a full-time creative. Ever since she started creating YouTube videos in 2010, she has always considered photography as a side hustle to further her career.

More than a decade later, McNamee, 28, is the director of digital events for a media company in Philadelphia, where she plans and markets medical conferences.

But outside the 9 to 5 year realm, she still creates ASMR videos, the type of relaxed, quiet content that has gone viral in recent years.

McNamee’s YouTube channel, ASMRxBABEE, has over 50,000 subscribers, and it earns money from the ads Google puts on its videos as part of its YouTube Partners and Brand Partnerships program.

It also has more than 500 “beneficiaries”


, a subscription platform where users can access exclusive content from creators for a monthly fee. McNamee charges $5, $10, or $20 to subscribe to their content. Higher fees result in more videos or audio notes per month.

She said her full-time job provides her with the bulk of her income, and she hopes to one day reach the C-suite at her company. At the same time, YouTube and Patreon became a constant source of additional income for her, as well as a pleasant pastime.

She said that at work, her manager and most of her colleagues realize that she runs a YouTube channel and supports the side gig.

McNamee spoke to Insider about how she balances her job as a full-time marketer and content creator. Here’s a look at her daily schedule:

8:40 AM

Today begins with analytics check on YouTube Studio. McNamee checks the performance of her latest videos and responds to feedback. She told Insider that seeing her videos do well always gives her a boost.


One of the main reasons McNamee can strike a balance between content creation and full-time work is that she works from home.

“My commute to work is a short walk to the other room,” she said. “I usually work in tracksuits, so I don’t spend time getting ready.”

10:00 am

The bulk of her work day focuses on check-ins with her team, project updates, and brainstorming for marketing initiatives or brand strategies.

In the morning, she might take a 15-minute break to check her emails regarding her YouTube channel to stay on top of brand sponsorship deals and offers, especially since she doesn’t have a manager.

12:30 pm

McNamee often only takes 10 or 15 minutes for lunch. If she needs to, she’ll spend the rest of her break recording short tracks for Patreon.

“Patreon to me is like a safe space,” she said. “I can post anything without worrying about SEO or views. Everyone is just there for me, and I know they enjoy what I do. I can just be myself.”

If she has time, McNamee will also hit the gym or walk around the block to get some sunlight before returning to work.

After lunch, she will continue to work for her marketing function, answering emails, networking with speakers at events to plan conference content, and inviting colleagues to discuss strategy.

3 o’clock

McNamee has a weekly meeting with a member of her team from the media company. McNamee said that connecting with her co-workers is crucial, especially in a virtual work environment.

5:00 pm

At the end of her working day, McNamee takes time out to shoot on YouTube. Her desk acts as her studio, so she just needs to take out the tripod, camera, and microphone.

It does not use any particular lighting or background, as its audience tends to prefer a natural look.

“Practicing ASMR is a life hack, I think, because you don’t need much,” she said. “For the most part, you just sit there and whisper.”

Their content is a mix of subscriber requests, trending stories, and things that are easy to create.

“Because I’m 9-5 years old, I can’t shoot content like vlogs, which take a long time to shoot and edit,” she said.

Budgeting also means understanding when to produce less content. When she started monetizing her videos in 2018, she was posting to YouTube twice a week.

“I did it for about two years and then I realized it was too much, so now I only post once,” she said.

6:00 pm

Time to edit in iMovie and create thumbnails on Canva. If the video is not urgent, editing time can easily become an opportunity to relax with a meal outside and a glass of wine.

9:00 pm

After the final email verification, it’s time for some TikTok or



“I thrive on having that stress-relief time for myself,” McNamee said.

12:30 am

bed time.

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