It is now evident that more people are using smartphones and tablets than ever before and for this reason, mobile marketing has become the number one way to reach the target audience of any organization.
While digital marketing as a whole has increased, studies have revealed that mobile marketing is the best option for professional marketers and growing companies.
Mobile marketing is a multi-channel internet marketing technique that focuses on reaching a specific audience on their smartphone, feature phone, tablet or other related devices through websites, email, SMS and MMS, social media or Mobile applications.
It has been proven that with the ability to increase brand awareness, facilitate engagement and even generate sales, mobile marketing can transform the performance of any company.
Depending on one’s business says Constant Mwangi, web manager in Kigali; There is no doubt that if they target to reach their audience immediately, mobile marketing is the way to go.
For example, Mwangi mentions that given the number of smartphone users, which have been shown to grow on a daily basis, it is ideal to mention that mobile marketing is here to stay.
He says one of the advantages of mobile marketing is its ability to reach consumers directly wherever they are and get better results than any other form of marketing available.
He also says that to reach a global audience, mobile marketing is the way to go.
Meanwhile, popular mobile marketing techniques include text messaging, location-based marketing, app marketing, and in-game marketing, to name a few.
No matter what type of business one has, says Prince Aimee Morara, Deputy Secretary-General for Education for Nations and Humanitarian Affairs in Africa (ENHA) – Girobonto, there are many benefits to mobile marketing, opening the door for a new audience to be one of them.
Also, it indicates that mobile marketing allows one to reach customers in an instant but is very cost effective.
With studies showing that people spend about 4 hours and 10 minutes a day using mobile devices, Murara says this means that when you market your business using mobile phones, there are high chances of reaching a larger audience depending on what you use to advertise your account. business and the size of your audience.
Mwangi also says that accessibility plays an important role in the success of mobile marketing because it allows a person to reach their audience anywhere and anytime.
He also noted that mobile marketing is also the fastest way to connect with consumers and get the message across instantly.
For small businesses, he says mobile marketing will be easier and cheaper compared to others.
“If you want to reach a lot more people at a reasonable price, mobile marketing can help with this because it is less expensive compared to other forms of advertising,” he says.
Meanwhile, the great thing about mobile content is that it can be easily shared, which means that it has huge viral potential.
Alphonse Uruapaihu, the teacher, believes that with mobile marketing, when a user comes across an amazing piece of content, they are likely to share it with their friends, family or whatever group they are in.
Not only does that get you a lot of free offer, he says; It can also cause their marketing campaign to spread far and wide.
Besides, he believes that mobile technology has been proven to give consumers the opportunity to shop and that companies with active mobile marketing campaigns can take advantage of this.
From various studies, it has been proven that digital marketing is constantly evolving, and mobile marketing plays a major role in this strategy.