WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites such as Sony, Microsoft, TechCrunch, and more.
Enterprise businesses require a scalable, credible and reliable website to gain the highest authority for the domain and to stay ahead of the competition.
While many organizations have switched to expensive solutions that often take up the budget and offer limited support, there are better options, such as WordPress.
What started as a blogging platform ten years ago, WordPress is now the most popular content management system globally. With over 30 million enterprise WordPress websites, the platform has grown to 65.2% of the CMS market share and continues to grow year after year.
So, what makes WordPress right for business? There are many benefits – but at the top is how you can contribute to your SEO strategy to build trust and credibility in search results.
Let’s dive into all the reasons why WordPress is a good fit for your organization and the tips you need to know to get started.
Is WordPress good for enterprises?
Because WordPress is open source software, your business has access to an endless number of designers, developers, and specialized agencies, as well as a huge community willing to collaborate and troubleshoot.
With millions of live WordPress sites, the user community allows you to take advantage of and implement best practices within your system – rather than relying on inconsistent customer service or a limited FAQ page from closed systems.
Here are some of the reasons why WordPress is great for enterprises:
- Ongoing support Unlike proprietary systems that provide more flexibility and customization.
- Powerful content editing experience With WordPress Gutenberg and accessibility standards.
- High level security It protects you from cyber attacks.
- scalable infrastructure With consistent themes and add-ons to help reach your goals.
- Huge cost savings By not having to pay high licensing costs compared to competitors like Adobe, Magento, and HubSpot.
WordPress is built to survive and support organizations.
Developers have downloaded more than 81 million versions of WordPress. They have also created over 59,000 plugins and 9,000 themes. This is a testament to the ability of the core WordPress development team to improve the platform and meet modern business needs.
WordPress Benefits for Your Enterprise SEO Strategy
Search Engine Optimization (SEO) is an essential part of your business’ digital strategy. To drive qualified traffic to your website, you need to make sure that your CMS can handle the visibility and searchability you need to scale.
Fortunately for you, WordPress SEO is well optimized to help you increase user engagement and boost rankings in SERPs.
Not only does it include many built-in features that help you optimize your site better, but there are many plugins for establishing authority that are much easier.
Check out these 9 SEO points for WordPress:
- PermalinksCustomize your permalinks with targeted keywords to increase your CTR.
- Metadata: Add your title and meta description automatically to every post or page on your website to improve your positioning.
- Pictures: Optimize your images with keywords in ALT text and improve your page speed by adjusting the size – not to mention 20% of all US web searches happen on Google Images!
- User Experience: Develop a well-designed site that enhances the user experience to increase pageviews, conversions, and session times.
- Site speed: Select the right themes and plugins that help you maintain a fast loading time.
- mobile compatible: Use a mobile responsive theme to make sure it’s the same quality as the desktop version for a better user experience.
- Social mediaIncrease your brand visibility by including social media share and follow buttons on your website.
- MergeSeamlessly integrate your WordPress site with other software like G Suite, Google Analytics, ConvertKit, and more.
When it comes to SEO, WordPress has all the tools you need to optimize your business website with reliability and scalability.
7 Best WordPress Plugins and Tools to Help You Become an SEO Star
Since 75% of people never make it past the first Google search page, having an optimized site is a must.
What is the most important way WordPress boosts your SEO rankings? plugins.
WordPress plugins and tools optimize your site to boost your SEO efforts and improve site security, performance, and speed.
But, with so many different plugins and tools on the market today – how do you choose the right ones that will improve the visibility of your site?
To help you avoid SEO disaster, let’s take a look at the best WordPress tools and plugins for search optimization.
1. All in One SEO (AIOSEO)
Popular with over two million users, AIOSEO offers a comprehensive toolkit and setup wizard for you to quickly create SEO settings for your website. The checklist includes features such as meta tag generators, titles and descriptions, Rich Snippet Schema markup, and XML sitemaps.
For tech-savvy users, AIOSEO gives you complete control over Robosts.txt, local SEO, RSS videos, video and image optimizations. It also allows organizations to assign user roles to employees or contractors.
2. Bright Edge
BrightEdge provides data-powered solutions powered by artificial intelligence to help you manage your SEO and content performance to convert more users into customers.
You can leverage BrightEdge at every stage of content optimization: discovering your target audience’s query, creating impactful content, and measuring results at scale.
With powerful data insights like Voice Sharing, Opportunity Forecasting, and ContentIQ, your content is more likely to grab your audience’s attention and boost your SEO efforts.
As one of the best SEO tools on the market, Semrush allows you to find all the organic keywords and search terms that your website can rank for. It also provides a competitive analysis of how your competitors rank, so you know how to gain an advantage over their SEO strategy.
With Semrush’s writing assistant tool, you can also enhance your existing WordPress content with focused, targeted keywords to help you achieve your top 10 results.
4. Yoast Seo
Yoast SEO allows you to easily update descriptions, titles, and social media images throughout your website. With an easy-to-use platform, Yoast SEO automatically generates an XML sitemap to make it easy for search engines to crawl your website and import data from other plugins.
You also have complete control over your site navigation gestures and excellent load times.
Ahrefs is an all-in-one SEO tool that helps optimize your website, analyze industry content, and study your client’s best keywords to help you improve.
With Ahrefs, you can track your ranking progress and learn from your competitors’ content to deliver a top-tier website that builds authority.
Additionally, Ahrefs provides enterprise-grade support with unique features such as multiple user seats, dedicated customer support, daily updates, and more to help your business grow globally.
With over a million sites using NitroPack, it’s safe to say that performance plugins can positively impact your SEO presence. NitroPack helps increase your Speed Score by 69% and improves your Web Essentials, where you can provide a better experience for your users.
It offers advanced features like caching, built-in CDN, and HTML optimization in an easy-to-use platform.
Instead of relying on SEO assumptions, MonsterInsights gives you all the ideas you need to improve your search rankings by connecting Google Analytics to your WordPress site.
MonsterInsights showcases the best content, how users interact on your site, and links to e-commerce SEO.
Also, MonsterInsights provides more than 100 data points to help you make better marketing decisions with real-time analytics.
More tried and true WordPress SEO best practices for businesses
With an estimated 40 to 60 billion searches on Google in the US each month, your organization needs to focus on its on-page and off-page SEO strategy.
On-page SEO involves creating valuable content, adding targeted keywords, and having metadata on every website page or post.
On the other hand, off-page SEO involves building links on third-party websites to improve your site’s credibility, relevance, and authority.
To help you get started, here are some additional on and off page SEO best practices for your WordPress site:
- Use a dedicated focused keyword for each page and Include it in the main places Like headings, first paragraph, and URL.
- Write valuable and original content It not only delights users, but also signals to search engines that you are a reliable organization.
- choose A theme that supports SEO best practices, such as titles or title tags, and offers users a simple customer experience.
- Select a plug-in that develops a file Google XML Automatic Sitemap To help search bots easily crawl your website.
- Begins Building backlinks With other top-tier websites through content partnerships, guest blogging, and directory profiles.
- Protect your site against third-party attacks by Using SSL and HTTPS To improve the security of a WordPress company.
- Take advantage of local SEO features with Create Google My Business And use translated keywords in your content.
Now, search engines are getting smarter, and for organizations to improve rankings, they need to keep up.
Using the right plugins is a great start, but staying on top of algorithms, monitoring your traffic daily, and implementing SEO best practices will help you ensure that users return to your website.
Expand your WordPress enterprise website with SEO
Is WordPress Enterprise Ready?
Combined with powerful plugins and themes, WordPress CMS is more than ready to handle the needs of an enterprise’s complex website. With WordPress, you can scale your website with a flexible infrastructure and reliable SEO features.
WordPress is one of the best platforms for SEO. Not only does the system provide SEO features, but the available plugins make it easy for your website to start building authority and boost your overall rankings.
With a higher ranking, you are more likely to return the right traffic to your site that converts to customers in the future.
Featured Image: RoBird / Shutterstock