Social media usage statistics for digital marketers in 2022

Social media usage statistics for digital marketers in 2022

One component of a successful digital marketing strategy is your social media presence.

If you need numbers to prove the value of social media marketing, you’ve come to the right place. There are now 4.55 billion active social media users globally, but that number is 9.9% higher than last year.

This means that 400 million new people have signed up for at least one social media account over the past year.

All over the world, the most important social networks are Facebook, YouTube, WhatsApp and Instagram.

Keep reading to discover more reasons why your business needs social media marketing.

How many people use social media each month?

As of 2021, 84% of the US population uses at least one social media network.

Worldwide, the active number of social media users is 57.6% of the total population. This means it’s over half the world Regularly uses one social media network at least once per month.

The seven largest social networks have more than 1 billion monthly active users.

Facebook tops the list of the most used social networks, followed by YouTube, and then the rest of the metaverse – WhatsApp, Instagram and Facebook Messenger.

Let’s take a closer look at the numbers.

Average number of monthly users in 2021

Here are the statistics of the monthly users of the top 15 social media apps globally in 2021:

  1. Facebook – 2.89 billion
  2. YouTube – 2.29 billion
  3. WhatsApp – 2.00 billion
  4. Instagram – 1.39 billion
  5. Facebook Messenger – 1.30 billion
  6. WeChat (Weixin) – 1.25 billion
  7. Tik Tok (dwin) – 1 billion
  8. LinkedIn – 800 million *
  9. QQ – 591 million
  10. Sina Weibo – 566 million
  11. Telegram – 550 million
  12. Snapchat – 538 million
  13. Queshu – 506 million
  14. Twitter – 463 million
  15. Pinterest – 454 million

* Total Members – Number of monthly active users listed.

In the United States, the most important social media platforms used by a percentage of adults include:

  1. YouTube – 81%
  2. Facebook – 69%
  3. Instagram – 40%
  4. Pinterest – 31%
  5. LinkedIn – 28%
  6. Snapchat – 25%
  7. Twitter – 23%
  8. WhatsApp – 23%
  9. TikTok by 21%
  10. Reddit – 18%
  11. Nextdoor – 13%

Platform stats

Check out this list of the social media industry leaders in 2021 and some of their best performance stats.

1. Facebook

Facebook is at the top of this list for a reason. Not only did it knock them out of the competition with over 2.89 billion monthly users, but 69% of American adults have used Facebook at least once in the past year.

Facebook’s stats for 2021 tells a story in which many chapters focus on younger generations.

More than 53% of Facebook users worldwide are in the 18-34 age group, 25-34 year olds top 31.5% and 18-24 year olds 22.7%.

Businesses also benefit greatly from Facebook. Over 200 million businesses use Facebook to reach their customers.

It’s no surprise to see that the average Facebook user clicks on roughly 12 ads per month.

If you are looking for more engagement for your brand, definitely try Facebook.

2. YouTube

Google may be the leading search engine, but YouTube is the second most popular search engine and website in the world.

People can’t stop watching YouTube. In the United States, 62% of YouTubers visit YouTube daily. On a monthly basis, over 2 billion logged-in users watch an astounding 1 billion hours of video every day.

Every minute, YouTube creators upload more than 500 hours of content. This is not just a lot of content but a lot of commercials and commercial promotion.

What advertisers will be happy to hear is that YouTube ads are working, reaching 2.29 billion users on YouTube.

3. Instagram

Instagram now connects over a billion users who want to share and create.

People also love to interact with businesses on Instagram. Over 200 million businesses receive visits from Instagram users every day. You can see why many companies are now turning to Instagram to promote their brand.

According to Instagram, 90% of its users follow a brand and 87% take action when they see a product.

What’s also interesting are Instagram’s statistics on how people behave when they shop. For example, 70% of shoppers look to Instagram for their next purchase, and more than 130 million Instagram users click on their shopping posts per month.

Furthermore, 86% of Instagram users are more likely to check out a product because it is worth sharing, and 50% of shoppers visited a website after seeing a product in Instagram Stories.

4. LinkedIn

LinkedIn around the world. The professional network has more than 800 million users from more than 200 countries. Known for being a great way to market yourself professionally and make business contacts, the site has a long reach.

In a survey on digital trust, US consumers rated LinkedIn as the platform most likely to protect their privacy and data.

According to Statista, 59.2% of LinkedIn users are in the 25-34 age group, with 56.6% of users being male.

LinkedIn is also useful for B2B companies. According to a survey conducted by LinkedIn, it was the leading first generation platform.

5. Pinterest

Pinterest isn’t just about wedding planning or providing 10 million recipes you’ll never cook. It’s about almost everything you can think of, which is part of the reason why people use the site.

Over 459 million people use Pinterest for inspiration, and 80% of weekly Pinterest users discover a new brand or product while checking out their network feed.

and Pinterest he have It works fine. Incredibly, the company’s revenue in the third quarter of 2021 grew 43% year over year.

However, Pinterest users in general have a purpose. Compared to everyone else, Pinterest blows the competition away when it comes to intentions. That’s because 55% of its users access the app specifically to search for products.

6. Tik Tok

With 1 billion monthly active users, 60% of whom are between the ages of 18 and 34, you can’t deny that TikTok has a place in the marketing mix of many companies.

The top categories, based on hashtag views, include entertainment, dance, fitness/sports, home renovation/crafts, beauty and fashion. Brands that can create content that fits in one of these categories are more likely to increase their visibility with TikTok audiences.

What is the importance of TikTok in e-commerce? According to an Adweek & Morning Consult survey, 15% of adults and 36% of Gen Z TikTok users have made a purchase based on the content displayed on TikTok.

Get started with TikTok content with data-driven tips from their platform.

  • Videos playing full screen (16:9 ratio) see a 60% increase in impressions.
  • Videos with written captions or on-screen text saw a 55.7% increase in impressions.
  • Videos with summary/end card information see a 47.3% increase in impressions.

7. Snapchat

Snapchat’s potential ad audience and user base of 538 million users makes it a great platform for brands – especially brand marketing to 13-24 year olds who make up over 58% of Snapchat’s user base.

According to Snapchat, 306 million people use the platform every day, spending an average of 30 minutes on the network. More than 210 million snapshots were created every day as of 2019.

Snapchat ads is on the increase. In the third quarter of 2021, Snapchat’s revenue exceeded $1 billion.


As we move into 2022, we’ll see new trends, features, and more emerging from social media.

With the ability to change with the times, connect people, and engage, these social media giants are likely to continue to lead the market.

The stats don’t lie: social media is here, and it’s here to stay.

More resources:

Featured Image: Anna Frajtova / Shutterstock

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