The US market is estimated at .4 billion in 2021, while China is expected to reach .1 billion by 2026.

The US market is estimated at $5.4 billion in 2021, while China is expected to reach $4.1 billion by 2026.

DublinAnd January 14, 2022 /PRNewswire/ – The “Licensed Sporting Goods – Global Market Track and Analytics” report has been added to Show.

Access to the global licensed sporting goods market US$27.2 billion by 2026

The global market for licensed sporting goods is estimated at US$22.3 billion In 2020, it is expected to reach a revised size of US$27.2 billion by 2026, at a compound annual growth rate of 3.4% during the analysis period. Apparel and footwear, one of the sectors analyzed in the report, is expected to grow at a compound annual growth rate of 4% to reach 10.4 billion US dollars at the end of the analysis period.

After a comprehensive analysis of the commercial effects of the epidemic and the resulting economic crisis, the growth in the gaming and gaming sector was readjusted to a compound annual growth rate of 3% for the next seven years. This segment currently accounts for 22.2% of the global market for licensed sporting goods. Sports apparel and footwear are the leading segment, driven by the growing tendency of the population towards routine workouts and fitness.

Merchandise shoes licensed by celebrities like LeBron James And Michael Jordan It has gained increasing popularity among urban consumers all over the world. The toy and sports accessories segment is expected to grow rapidly due to advances in technology such as 3D printing in a range of sports accessories which has improved the appearance of the product resulting in increased licensed demand for 3D printing of sports balls, key chains, team flags and celebrity figures.

Effective implementation of sports marketing helps achieve the financial success of sports organizations and clubs. The marketing of sporting tournaments and events has stimulated growth in the sporting goods market. State and government authorities invest heavily in sporting goods due to the desire of government authorities to promote sporting events.

Over the past years, the rise in sports participation due to increased health awareness, where there is an increase in physical activity, has increased the demand for licensed sports brands. The expansion of sports into different regions and the increasing media coverage of various sports has driven the growth of the sporting goods market.

The launch of numerous sports tournaments and the increased participation of fans have made the sports sector a powerful hub of endless opportunities and untapped avenues. Endurance sports have also created a powerful platform for sports enthusiasts to grab a variety of sporting goods, thus accelerating the growth of the licensed sporting goods market.

The US market is estimated at $5.4 billion In 2021, while it is expected to arrive in China $4.1 billion by 2026

The market for licensed sporting goods in the United States is estimated at 5.4 billion US dollars In 2021. The country currently holds 23.7% of the world market share. China, the world’s second largest economy, is expected to reach an estimated market size of 4.1 billion US dollars in 2026, lagging behind a compound annual growth rate of 4.2% over the analysis period.

Among other noteworthy geomarkets Japan And Canada, both are expected to grow at a rate of 2.6% and 3%, respectively, during the analysis period. inside EuropeAnd Germany It is expected to grow at around 2.9% while the rest of the European markets will reach (as defined in the study) 1.4 billion US dollars at the end of the analysis period.

North America It is the leading regional market for licensed sports merchandise, mainly due to the huge popularity of top sports like football, basketball and baseball specifically among college students and university level. The growth of the market is also benefiting from the active lifestyles followed by the people and the increasing adoption of health and fitness activities, which is fueling the growth in the demand for sporting goods and licensed sporting goods.

Asia Pacific The licensed sporting goods market is expected to be rapidly growing, due to the increasing popularity of various international sports among teenagers and the increasing adoption of cross-cultural fashion trends to promote market growth for licensed sporting goods in Asia Pacific Area.

The accessories and gifts department is on hand 5 billion dollars by 2026

In the global accessories and gifts sector, United States of AmericaAnd CanadaAnd JapanAnd China And Europe The 3.3% compound annual growth rate (CAGR) will be driving the forecast for this segment. These regional markets represent the aggregate market size of 2.8 billion USD In 2020, the expected volume will reach 3.6 billion USD at the end of the analysis period.

China It will remain among the fastest growing in this group of regional markets. led by countries like AustraliaAnd India, And South Korea, the market in Asia Pacific expected to arrive 810.4 million USD By 2026 when Latin america It will expand at a compound annual growth rate of 3.7% during the analysis period.

Main topics covered:


Secondly. Executive Summary

1. Market Overview

  • Impact of the COVID-19 pandemic and the looming global recession
  • 2020: the year of turmoil and transformation
  • As the race between the virus and vaccines intensifies, where is the global economy heading in 2021?
  • Social distancing, restrictions on tourism and deteriorating consumer confidence are driving the sporting goods industry down
  • Impact of the COVID-19 pandemic on licensed sporting goods
  • Impact of COVID-19 on the licensed sports apparel industry
  • Introduction to Licensed Sporting Goods
  • Global market prospects and forecasts
  • Sports apparel and shoes: the leading product type
  • Online sales of licensed sporting goods are poised for high growth
  • Developed regions lead, developing economies to promote long-term growth
  • Recent market activity

2. Focus on identifying players (Total 62 featured)

  • eBay Inc.
  • Everlast Worldwide, Inc.
  • Knights Apparel, Inc.
  • Li Ning Co., Ltd.
  • Newell Brands
  • Nike, Inc.
  • Prada spa
  • Puma SE
  • Quiksilver, Inc.
  • Ralph Lauren Corporation
  • Sports Direct International plc
  • VF . company

3. Market trends and drivers

  • Brands focus on reducing sporting goods imitation drives market growth
  • The rise in the number of sports enthusiasts and the increased participation in sports and fitness activities is fueling the demand for licensed products
  • Increasing Investments in Sports Licensing Worldwide: An Opportunity for Growth
  • The booming online retail sector offers lucrative opportunities for licensed sporting goods
  • The continuous growth in the number of sports leagues gives good results to the market
  • The expansion of the entertainment industry is driving the trend towards marketing sports as entertainment
  • Popularity of Athleisure Stimulates Growth Expectations for Licensed Sporting Goods
  • Licensing needs a bullet in the arm in the sneaker market
  • Licensed Sports Video Games poised for strong growth
  • Merchandise stores adapt to the new normal to revive sales
  • Traditional sponsorship deals likely to become focused on licensing
  • The growing role of NFTs in sports licensing
  • Regulatory frameworks for sporting events and sports leagues/teams influence market dynamics
  • Extensive implementation of effective sports marketing strategies to increase merchandise sales gains

4. Global market perspective

Third. Regional Market Analysis

Fourthly. Competition

  • Total companies identified: 62

For more information on this report, visit

Media contact:

Research and Markets
Laura Wood, director, mentor
[email protected]

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SOURCE Research & Markets


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