The “YES! to Census 2020” campaign continues for the City of Houston and Harris County to earn accolades

The “YES! to Census 2020” campaign continues for the City of Houston and Harris County to earn accolades

López Negret and Team Honanimos accept the prestigious Mosaic Award for Diversity and Inclusion

HoustonAnd January 14, 2022 /PRNewswire/ — American Advertising Federation Department 10 introduced Lopez Negrete Communications, the largest independently owned and operated Hispanic marketing agency in the country, and Team Hounanimous, a conglomerate of several local businesses HoustonOrganizations, companies, and agencies based on the Mosaic Award for Diversity and Inclusion in an integrated campaign.

“Our Census 2020 collaborative campaign continues to earn awards in all aspects of the industry – research, strategy and tactics – that are validated in all aspects by our industry peers,” said Alex Lopez-Negret, Co-Founder, CEO and President, Alex Lopez-Negret. “Voting and the census are two primary ways in which the voice of the community can be heard. Our goal of getting the census’ message to hard-to-reach communities was an honor we took very seriously. From District 10 AAF for the diverse and comprehensive efforts that have guided this entire initiative as best in class, on Despite the challenges we face due to the pandemic, among other headwinds.”

The “YES! to Census 2020” campaign, which relied heavily on in-depth data science and research from January advisors as well as extensive qualitative and proprietary research, is designed to inform and encourage participation in the 2020 Census of traditionally hard-to-reach communities by obtaining reliable approvals from Third party through a multi-media mix of communications: news, social media, local influencers, trusted voices, elected officials, and community-inspired efforts that have produced branded murals across town in traditionally countless neighborhoods. This campaign did not have or use media paid money, and was entirely a community-based, grassroots outreach and outreach effort.

This campaign was recently recognized by the Advertising Research Foundation (ARF) on the National Theater, who awarded her a Silver David Ogilvy Award in the Multicultural Marketing category. The ARF Ogilvy Awards honor insightful research and marketing efforts that lead to insightful and measurable creative performance. The American Public Relations Association also gave campaigners Silver and Bronze Anvil Awards for the campaign in the content marketing and creative tactics categories.

The dedicated consortium created to implement this campaign was named Team Hounanimous and included Touchpoint Strategies, Black Sheep Agency, January Advisors, Potential Missions, Solution Marketing Group, Elite Change, Asian Community Support Services Center and UP Art Studios.

The District 10 Mosaic Advertising Federation of America awards the Mosaic Awards to individuals, companies, and agencies within it ArkansasAnd LouisianaAnd Oklahoma And Texas Their commitment to diversity and inclusion is demonstrated through their creative work and organization-wide initiatives. A panel of industry professionals scores entries based on criteria, including the executive summary, situation analysis, strategy and implementation, and safeguards.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrit Communications is the largest independent agency owned and operated by Hispanics, providing full services in United State, specializes in providing marketing services to companies that want to reach and interact with the increasingly diverse American consumers. Founded in 1985 by Alex and Cathy López Negrete, the agency provides thought leadership and a full range of marketing, advertising and communications services, including strategic planning, brand strategy, creative and productivity research, consumer insights, media planning, purchasing, digital/social/mobile marketing and relationships services. General and promotions. Award-winning across a rich 36-year history, Lopez Negrit They are clients of some of the country’s largest companies and their most prestigious brands, such as Bank of America and Walmart Inc. McDonald’s, Sam’s Club, Philips 66 companies, Motiva Enterprises LLC, Mattress Fair, United Airlines and National Grid. With the national headquarters in Houston, TexasAnd Lopez Negrit It employs over 100 professionals who keep clients at the forefront of a thriving multicultural society® America and a founding member of the ANA Alliance for Inclusive and Multicultural Marketing (AIMM).

About the American Advertising Federation
Founded in 1905, the American Advertising Association (AAF) serves as the “unifying voice of advertising”. Its membership includes nearly 100 member companies consisting of the country’s top advertisers, agencies and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; And over 200 university chapters with 5,000 student members. The AAF operates a range of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.



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SOURCE Lopez Negrete Communications, Inc.

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