Service providers must demonstrate their cross-platform operational capabilities: capabilities to acquire advertising resources from platforms, expand sales channels, understand peak and off-peak periods, select and prepare items, create winning products, and manage live content.
January 14, 2022
Transcosmos Inc. is pleased. To declare that Shanghai transcosmos Marketing Services Co., Ltd. (Headquarters: Shanghai, China; CEO: Eijiro Yamashita; Transcosmos China), its wholly owned subsidiary, has helped its e-commerce clients generate total trade volume (GMV) of more than 1.705 billion yuan (about 30.388 billion yen, converting 1 yuan to 17,825 yen) on TMALL, JD, Douyin and other e-commerce platforms on November 11, China’s Double Eleven shopping festival with its services. With the help of Transcosmos China, several customer brands achieved significant sales growth, and scored a place in TMALL Double Eleven Top 10 brands (in terms of revenue).
At midnight on November 12, 2021, TMALL Double Eleven GMV volume reached 540.3 billion yuan (about 9631 billion yen), achieving an annual growth of 42.1 billion yuan, while JD.com’s cumulative order volume during Double Eleven exceeded 349.1 billion yuan (about 6222.8 billion yen). yen), exceeding the same period last year by 77.6 billion yuan (about 1383.2 billion yen), both of which achieved record high results. This year, Double Eleven – the largest shopping festival in China – lasted for more than 20 days from October 20, 2021 to November 11, 2021, completely satisfying shoppers’ appetite. With high-definition digital marketing strategies, high-quality live broadcasts, and fast and efficient customer services, Transcosmos China has helped its customers’ brands achieve exponential sales growth.
With marketing campaigns becoming widespread and new types of e-commerce continuing to emerge in China, live commerce is growing by leaps and bounds in the market as a major approach to gaining new customers and increasing conversions. During Double Eleven 2021, the shopping fever continued to rise due to the increasingly fierce competition among the major e-commerce platforms. In the background, service providers must demonstrate their cross-platform operational capabilities including capabilities to acquire advertising resources from platforms, expand sales channels, understand peak and off-peak periods, select and prepare items, create winning products, and manage live content.
Building on its extensive track record of running a Double Eleven campaign over the years, Transcosmos China has helped brands increase sales by implementing marketing initiatives such as offering coupons for discounts, interactive gaming experiences, and live streaming, all at the right time, to the right consumer segments based on their deep understanding. For each stage of the campaign and a precise segmentation of consumers.
■ Double Eleven Customer Case Study——BANDAI
The official BANDAI flagship store, operated by transcosmos China (URL: https://bandai.tmall.com/), recorded high sales during the Double Eleven online shopping event 2021. Transcosmos BANDAI helped in various marketing initiatives on the TMALL platform such as Issuance of coupon codes for 30 super cards of 200 yuan each (about 3,565 yen), 100 super cards of 100 yuan each (about 1,782 yen), and the sale of China Limited products.
■ Double Eleven Customer Case Study——OHSUNNY
During Double Eleven, Transcosmos’s digital marketing team in China implemented marketing initiatives for OHSUNNY, a sunscreen brand from the following two perspectives with the goal of attracting and acquiring new customers, attracting a number of fans and registered members, enhancing customer loyalty, and expanding brand awareness especially For fall and winter class items.
1. Pushing brand communication by increasing the primary user’s brand adherence through Taobao’s live broadcast.
2. Activate users and maximize purchase conversion during Double Eleven by blending omni-channel marketing methods and new Alimama tools including Wanxiangtai, Yinlimofang and other operational tools available on the Taobao platform.
With the success of effective digital marketing strategies, Transcosmos China at OHSUNNY made it the #1 brand in the apparel and accessories category during Double Eleven’s pre-sales period, achieving 580% sales growth, more than 200% cumulative customer spend, and more than 30% growth in ROI during the entire Double Eleven campaign compared to the same period last year.
Since Transcosmos China launched operations in Shanghai as a partner for corporate digital transformation in 2006, the company has continued to expand its business, and now has 10 service bases in 7 cities in China. Transcosmos China provides wide-ranging services such as call center services, new retail services, and digital marketing services for more than 70 Chinese and international brands. The company launched its e-commerce business in 2009. Now, in partnership with platforms such as TMALL, JD, WeChat and Douyin, Transcosmos China offers a variety of services that include e-commerce store/website development and operations, sales channel development, and data integration across Online and offline, system development, consumer operations, and integrated marketing services in the new retail industry (including cross-border e-commerce) to customers in various industries including the 3C industry (computer, telecom, consumer electronics), cosmetics, apparel, and baby care, toys, sports, beverages, musical instruments, household products, home theater/audio equipment, stationery, and more.
With a professional e-commerce operations team, data marketing team, and SCRM management team working as one, Transcosmos China will continue to accommodate consumers’ needs in real time, enable brands to make data-driven business decisions, and provide superior operations services, thus helping their customers expand their business.
* Transcosmos is a trademark or registered trademark of Transcosmos inc. In Japan and other countries.
* Other company names and product or service names used herein are trademarks or registered trademarks of the respective companies.
About Transcosmos Inc.
Transcosmos launched its operations in 1966. Since then, we have combined superior “people” with modern “technology” to enhance the competitive strength of our clients by providing them with superior value services. Transcosmos currently provides services that support business operations to clients with a focus on sales expansion and cost optimization through our 171 bases across 30 countries/regions with a focus on Asia, with a continuous pursuit of operational excellence. Moreover, after expanding the e-commerce market on a global scale, Transcosmos provides one-stop global e-commerce services to provide excellent products and services to our customers to consumers in 48 countries/regions around the world. TransCosmos aims to be our clients’ “Global Digital Transformation Partner”, supporting clients’ transformation by leveraging digital technology, and responding to an ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/