What does the Google optimized autocomplete box mean for SEO

What does the Google optimized autocomplete box mean for SEO

Sometime in December, SEO experts started noticing that Google was testing a new feature within its search box.

It’s an extended version of the box we call the Enhanced AutoComplete Box.

In the right column of the box, Google pulls out the top three People also ask questions, and a People are also looking for Section introduces several related terms and entities.

While there is a wealth of information, most news outlets and blogs are reframing what the box is and how they got there.

But this is not the fault of these publishers.

That’s all the smarts out there for now, since this is clearly just a beta test that Google wasn’t willing to comment on yet.

At the same time, the information provided by the new autocomplete feature is clear to industry experts.

Many SEO professionals may have noticed the new feature and think they know what Google is up to.

We may not have the full story yet, but I have an idea of ​​where Google might take this.

There is a way that SEO experts can take advantage of the improved autocomplete to perform keyword research and topic search.

What is Google’s enhanced autocomplete function

First, let’s cover what the new improved autocomplete box actually is.

Here’s a screenshot of what it looks like:

Enhanced autocomplete box for Screenshot of Searching for [digital marketing]Google, January 2022

Google does not give you one for every search. But for some general topics (check out the other screenshots in this post), all I had to do after swiping Enters He clicked again in the search bar once, and the bigger box appeared.

Before we get to what’s in the expanded box, the first thing you’ll notice is that this thing appears on top of a file Position zero featured snippet and the knowledge board on the right.

What does that tell us? We can’t be sure yet.

At a glance, the new expanded box appears to be just a new way for the search engine to organize some of what it thinks are the most important search features for your query.

Below the left column, in their usual place, is a file Suggested autocomplete for your period.

In the new right column three People also ask questionsBelow are some of the elements in People are also looking for Section.

Note that the box doesn’t contain organic search results, and I don’t expect Google to start rolling out cherry-pick results there.

okay, why? The results are already below for you to see in the order Google prefers.

Overall, the improved autocomplete seems like a way to make your search a little easier if you’re looking for any of these three employment Question topics, to buy this digital marketing book, or to do business with GoDaddy.

If you’re wondering why Google highlights items in its expanded search box that already feature them right on the SERP, just set them up to improve your user experience even more.

do you know why employment The questions are there. You know why Google Knowledge Panels exist.

What the improved autocomplete box does is simply move the most relevant parts of that extra content to a more important piece of real estate so you don’t have to scroll to find it.

If you want organic SERPs, you can head to the bottom of the page as usual.

So, how do I feel about the improved autocomplete box?

There is revealing information that you can leverage in your digital marketing efforts.

Use the improved autocomplete box to search for keywords and topics

At this point, anyone can claim to know exactly what the enhanced autocomplete box is and how it can be used.

But I think I can extrapolate to what the box is supposed to represent.

If there is already a file employment A section on a particular SERP, as well as a dashboard of the most popular topics out there, Google selects a few items from each section to present to you.

You know that the items viewed are the most reliable and relevant to the page.

Like what we’re used to seeing in SEO already, digital marketers can take advantage of Google’s choices to do keyword research and topic research.

Keyword search

Take a look at this version of the box below for my search query [pizza].

Enhanced autocomplete box for Screenshot of Searching for [pizza]Google, January 2022

You will see autocomplete, file employment questions, then People are also looking for.

But now take a look at the normal SERP of [pizza] less.

Regular SERP for Screenshot of Searching for [digital marketing]Google, January 2022

The SERP just shows me what you would expect for such a query. I have a map from my site, local package on the left and employmentLess than that.

Now, look at the improved autocomplete box. They show me Domino’s, Papa John’s, Little Caesars, and Doordash.

Do you see those entities anywhere on the actual SERP you showed above?

Since Google gives me these results, it assumes some things about my query, i.e. I want to eat pizza now.

If so, here are a few options I can try (like DoorDash), and it’s a convenient way to get them too.

But what if you were a new pizza franchisee that wanted to rival Domino’s and Papa John’s? What if you also want to go into the Google Enhanced Autocomplete box to get a file [pizza] Query in Wilkes Barre, Pennsylvania?

If I was good at digital marketing, I would look at those companies’ websites to see what their meta information looked like, what they were using their H1s for, and how they optimized their pages for SEO and user experience.

I was looking at how easy it is to order pizza from their location or find one near me.

After manually checking sites, I’ll look at sites in a tool like SEMrush to see what happens behind the scenes.

What are they doing right that a pizza franchise website would need to do to perform well?

In the end, I may find that these sites have healthy domain powers built on backlinks, basic web essentials, and content.

However, I can also run keywords for those sites to see what opportunities exist for my franchise.

In the context of this example, any pizza franchisee should know that Domino’s, Papa John’s, and Little Caesars are pretty big.

But you never know what your site can do until you notice a competitor’s keyword profile.

There’s a good reason Google chose to put these three companies in my Enhanced Autocomplete box rather than three others.

In the classic SEO technique, we can use Google’s choices to discover what types of results a search engine really wants to see.

topic search

The pizza example above is a particularly interesting example of keyword research because Google gave us some search competitors that don’t even show up in my organic results.

As I continue to say, this is clear.

But what about the topic of research?

I don’t think there are any particularly great discoveries to illustrate this.

Google moves the top three employment Questions even an improved autocomplete box for some searches, and with it, we can also reverse-engineer SEO of those results (to see what content is right for those sites).

So, in general, the SEO community already knows how to take advantage of employment.

However, I suppose we can see the three “highlights” employment in the box simply as an affirmation of Google’s confidence in those results.

This means: If for any reason, you were not interested in employment Before, you should definitely do it now.

Google tells content marketers everywhere that many people also ask these three questions related to your query, and that if they search for the general query [pizza]They may also want to know if pizza was healthy to eat or who invented pizza first.

Depending on your market niche, these content topics may be relevant to you.

Maybe you run a pizza blog.

everything is possible.

Takeaway

As you may have seen in the SEO media, Google recently beta testing many other SERP features that power up page rendering, from featured snippets to map packages.

This tells us that Google is wondering if presenting content in this format would be better for the user experience.

Google's improved autocomplete box returns results for Screenshot of Searching for [schuylkill county]Google, January 2022

Users will just have to get used to any changes that Google permanently implements.

Despite this, SEO professionals should take note of the improved autocomplete box and any other beta tests they’ve seen recently.

Google is giving us some hints about some of the possible new SERP priorities to come, and it’s up to all of us to rise and take on the challenge.

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Featured Image: THEBILLJR / Shutterstock

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